Marketing Communications Manager

Henkel Consumer Adhesives   •  

Rocky Hill, CT

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 25 days ago

YOUR ROLE

  • The Marketing and Communications Manager will be responsible develop and implement a strategic marketing plan focused on Marketing communication, demand generation, content development, and media content for Henkel's North American 3D Printing/Additive Manufacturing Business.

  • Identify and work with agencies to create content and communication strategies for our initiatives.

  • Responsible for managing financial aspects/budget tied to on-line brands/marketing support and measuring ROI.

  • Facilitate Loctite brand support and brand guidance

  • Responsible for the development & delivery of Loctite 3D Printing Social Media, with collaboration from Marketing Communications Team.

  • Coordinating & Organizing tradeshow events (I,e RAPID show in May) - work closely with other Marketing teams to ensure contents and lead generations/qualification .

YOUR SKILLS

  • 5+ years in marketing communications, digital marketing and content development

  • Proven success in roll-out of digital content campaigns for lead generation

  • Strong expertise in digital strategy activation

  • BS / BA degree required

  • High proficiency in digital tools such as Google Analytics, Adobe CQ5 content management system, Sprinklr, content collaboration systems