The Marketing and Communications Manager will be responsible develop and implement a strategic marketing plan focused on Marketing communication, demand generation, content development, and media content for Henkel's North American 3D Printing/Additive Manufacturing Business.
Identify and work with agencies to create content and communication strategies for our initiatives.
Responsible for managing financial aspects/budget tied to on-line brands/marketing support and measuring ROI.
Facilitate Loctite brand support and brand guidance
Responsible for the development & delivery of Loctite 3D Printing Social Media, with collaboration from Marketing Communications Team.
Coordinating & Organizing tradeshow events (I,e RAPID show in May) - work closely with other Marketing teams to ensure contents and lead generations/qualification .
5+ years in marketing communications, digital marketing and content development
Proven success in roll-out of digital content campaigns for lead generation
Strong expertise in digital strategy activation
BS / BA degree required
High proficiency in digital tools such as Google Analytics, Adobe CQ5 content management system, Sprinklr, content collaboration systems