Marketing Communications Manager

Hamilton   •  

Franklin, MA

Industry: Pharmaceuticals & Biotech

  •  

5 - 7 years

Posted 53 days ago

This job is no longer available.

Reports to VP Sales and Marketing. Leads and directs the work of others. The Marketing Communications team currently comprised of 2 direct reports. Manages subordinate staff in the day-to-day performance of their jobs. True first level, working manager. Has authority for personnel actions and employee reviews. Requires 5 years of experience in the related area as an individual contributor and 1 plus years supervisory experience.

  • Develop marketing communications strategy for increasing overall awareness, consideration, preference, and sale of company's products (including review and selection of applicable conferences, trade shows, events, and speaking opportunities for key staff).
  • Apply writing and communication skills to build awareness and create demand through trade shows, social media, news media, and the company's website.
  • Establish and maintain standards for written and visual consistency in all of company's outward facing promotional materials.
  • Oversee marketing material production for all product lines consistent with the company's established brand identity through various means (collateral, website, presentations, public relations, advertising, newsletters, signage, etc.).
  • Work with public relations firm to develop and implement external communications strategy.
  • Coordinate trade show and marketing events, including shipping and handling of exhibit booth and display materials for both domestic and international shows.
  • Manage a variety of internal and external relationships including vendor contracts (website, promotional gifts, designers, printers, public relations, etc.), industry associations, and corporate communications.
  • Participate in marketing meetings to ensure programs and initiatives are coordinated, supported, and executed in a timely manner and within budget.
  • Prepare marketing communications budget and adhere to fiscal goals.
  • Work with company practice leaders to develop marketing and communication strategies using the website, web-based social networking, contacts database, and other tools.
  • Oversee and maintain the company website and review website analytics.

Education / Skills:

  • Bachelor's degreerequired with an emphasis in marketing, business, advertising, design, or technical writing preferred.
  • The role of Marketing Communications Manager is ideal for someone with strong copywriting, social media, internet marketing, and trade show planning skills that enjoys communicating technical information to technical and non-technical audiences.
  • Excellent verbal and written communications skills.
  • Demonstrated proficiency with Windows-based computer applications required, including MS Word, Excel, Power Point, Outlook, Acrobat, Salesforce, and Hubspot.
  • Strong graphic design ability with proven creative success, using Adobe Creative Suite: InDesign, Photoshop, Illustrator is a plus.
  • Experience planning and coordinating tradeshows.
  • Experience working with web content management systems.
  • Understanding of web design & development and print production process is a plus.
  • Ability to organize and prioritize multiple tasks in a fast-paced changing environment while ensuring a strong attention to detail.
  • Strong time and task management as well as demonstrated organizational skills.
  • Experience performing or supervising the performance of graphic design, printing, web design and development, search engine optimization, etc. is desirable.
  • Experience using social media for marketing purposes.

ADDITIONAL INFORMATION:

  • Diverse portfolio of exciting and innovative design projects.
  • Tremendous opportunities for professional growth and advancement.
  • Commitment to sustainable design.
  • Competitive Compensation.
  • Excellent Benefit Package (medical, dental, vision insurance, paid vacation time, paid sick time time, disability insurance, 401k, tuition reimbursement and much more).
  • Solid Stable Company.
  • Drug free workplace.