$80K — $100K *
With over 30 years of specialized expertise in infectious disease, immunology and allergy testing for immunocompromised and critical patients, Viracor Eurofins is committed to helping medical professionals, transplant teams and reference labs get results faster, when it matters most. Viracor is passionate about delivering value to our clients by providing timely, actionable information — never losing sight of the connection between the testing we perform and the patients you serve.
Basic Function and Scope of Responsibility:
The BioPharma Marketing Communications Manager reports to the Sr. Marketing Manager and works collaboratively with the Commercial team to drive growth and exceed the goals of Eurofins Viracor’s BioPharma business unit. The BioPharma MCM is responsible for helping to define strategy and communicating Viracor’s unique value proposition to increase brand awareness and generate leads through the tactical execution of marketing campaigns, conference/tradeshow strategy, and other initiatives. The MCM will also have administrative responsibility for our CRM and marketing automation tools, as well as assist with communication and monitoring of key client satisfaction programs and other market research.
As a member of the marketing team, the MCM will support EVBP’s vision, brand and key strategies, advancing the Company’s efforts to improve more patient lives. The MOM also collaborates with colleagues from other Eurofins BioPharma laboratories where appropriate to create compelling value for our clients. Individual will have a keen understanding of Viracor Eurofins BioPharma’s service offerings, while communicating our value to the healthcare industry.
Essential Job Duties:
Support development of marketing strategy and communication plans, channel programs and campaigns, both short and long range, to create client demand and achieve organizational objectives within budget and on time.
Implement, communicate, monitor, and report on BioPharma Marketing initiatives and campaigns, including digital/social media marketing campaigns.
Assist in content development and produce or oversee the production of marketing deliverables including events, web, traditional and social media, print and digital communications.
Creating impactful messaging and positioning of Eurofins Viracor BioPharma services.
Executing conference/tradeshow strategy, logistics, show evaluation and ROI.
Administrative management of the BioPharma CRM (SFDM) and marketing automation (Pardot) to advance commercial success.
Analyzing data compiled from client satisfaction questionnaires, NPS program and other market research.
Identify, monitor and analyze competitors.
Manages relationships with external vendors to support EV BioPharma commercial initiatives and projects.
Updates job knowledge by studying new service descriptions and participating in educational opportunities.
Contribute to accomplishing department and organization goals by accepting ownership for new/different marketing projects and exploring opportunities to add value.
Represents department and the organization favorably and in accordance with established company standards and values at all times; is professional in representing Eurofins Viracor.
Assists with other BioPharma Marketing activities and duties as assigned/required
Essential Knowledge, Skills and Abilities:
Essential Behaviors & Accountabilities
What we offer:
As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work. We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays and vacation, personal days, and dental and vision options.
Valid through: 5/3/2021