Industry: Business Services•
Less than 5 years
Posted 257 days ago
Lead, create, deliver, and evaluate all facets of marketing communications for cleaning products by developing and implementing broad strategy and tactical marketingcampaigns directed at growers, influencers, retailchannel partners and sales and marketing employees.
*** Direct strategy formation, planning processes, implementation, and evaluation of marketing communications, digital communications plans, media relations, and advertising for promotional initiatives and brand management.
*** Ensure complete marketing communications plans are developed and implemented in a timely manner within budget and according to business objectives.
*** Provide leadership for the development and execution of multi-channel, fully integrated marketing communications plan inclusive of traditional media, digital communications, salessupport materials, social media and more.
***Support product positioning messages by overseeing development of materials and creative elements by advertising agency.
*** Provide oversight of paid media plans including traditional media of radio, TV and print advertising.
*** Leverage e-platforms and digital interactivity to deliver communications supporting assigned product responsibilities, including internal websites, email, ag-related web sites, search engines, etc.
*** Utilize public relations to augment paid media advertising and othermarketing communications disciplines in a very cost-efficient manner by leveraging integrated PR and paid advertising combinations.
Generous compensation package with salary and bonus for earning potential topping $95,000. Top-notch benefits package paid by company, matched 401(k) contribution, annual performance reviews with potential for raises. Long-term incentive packages and more.
Please reference #37739165 when responding.Education Requirements: Bachelor DegreeMinimum Experience Requirements: 2-5 yearsJob City Location: AkronJob State Location: OHJob Country Location: USA