Marketing Communications Manager

Assaa Bloydss   •  

West Palm Beach, FL

Industry: Professional, Scientific & Technical Services

  •  

Less than 5 years

Posted 42 days ago

Summary

The Marketing Communications Manager - HID SAFE is responsible for leading and coordinating global marketing campaign planning and execution for HID SAFE, a suite of physical identity and access management software solutions within the Identity and Access Management Business Unit.



The position will report to the HID SAFE Product Marketing Manager and will work in partnership with multiple disciplines including sales and business development, product marketing, and the global marketing and corporate communications teams.


Essential Duties and Responsibilities

Specific responsibilities include determining the best tactical mix to drive leads, designing calls to action, executing integrated marketing activities, allocating budget and setting program goals and measurement criteria.



Other duties include the following:



Create and execute global, regional and vertical-based marketing programs and campaigns for the HID SAFE software solution in accordance with the marketing plan.

Develop, execute and monitor demand creation programs that drive leads and revenue

Collaborate with business unit management, sales and global resources in the development of campaigns, webinars, PR, social media, collateral, blogs, customer case studies, infographics event displays, product positioning, value proposition messaging and web marketing programs.

Work with web resources to ensure that inbound traffic can be converted into known leads through a best-in-class web experience

Provide assistance to regional sales managers to execute local email and direct marketing programs


Qualifications

This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. The ideal candidate is a self-starter with strong leadership experience, marketing communications and integrated digital marketing experience.

The qualified candidate will be able to demonstrate a successful history in a B2B marketing role with responsibilities including: vertical campaign strategies, demand creation, and sales enablement for new customer acquisition as well as retention, campaign analytics, lead qualification/nurturing.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Required Education and/or Experience:

?BA/BS degree in marketing, communications or related area

?Minimum 3 to 5 years' experience in B2B marketing communications / demand generation / integrated marketing. Security or software industry experience is a plus.

?Proficiency in marketing automation tools (Marketo) and CRM tools (Salesforce)

?Proven record of supporting sales to meet or exceed pipeline and revenue targets

?Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences

?Experience creating and implementing successful demand creation, lead nurturing and pipeline acceleration programs

?Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.

?Strong project management skills and the ability to balance multiple priorities

?Able to work with limited supervision, and self-directed to achieve aggressive program goals

?Experience in working with and managing external vendor/partner relationships.

?History of budget management and demonstrated ability to work within fixed budgetary guidelines

?Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.

?Some travel may be required


Language Skills

?Ability to effectively communicate in the English language, both verbally and in writing.

?Ability to read and interpret technical journals, specifications, international technical standards, etc.


Computer Skills



?Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.

?Familiar with operating systems, such as Windows, etc.


Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



?Employee works primarily in an office environment, within a well-ventilated area, and is exposed to moderate noise levels.

Work Requirements



?Compliance to all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environmental systems.

?Travel and fieldwork, including international travel may be required. Therefore, employee must possess, or be able to acquire a valid passport.

?Must be legally eligible to work in the country in which you are hired.