Essential Duties of the Marketing and Communications Content Manager:
Research, create, and edit content for all Consumer and Business marketing vehicles to include: marketing campaign content, customer notifications, blog posts, B2B presentation decks, business case studies, B2B sales collateral, video, and infographics
Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message.
Coordinate assigned topics of the GCI blog and write/edit blog posts.
Develop, and/or coordinate with contracted writers as needed to pull together engaging content that is on brand and ready to hand over for publishing or broadcast.
Ensure content assignments are submitted, published, and retired (if applicable) on schedule.
Produce messaging guides to support campaigns, product launches, and other communication projects.
Support digital platforms through content development of emails, landing pages, and social media content, as assigned.
Analyze results, oversee content testing, and ensure content strategy meets objectives.
Maintain a consistent voice that represents the brand, adjusting tone and style for each audience. Manage department style guides and content library.
Support other departments, as assigned, through collaboration on story ideas, copyediting, and proofreading
Working with Director, develop cross-channel the content strategy and editorial content calendar.
Knowledge, Skills and Ability:
Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience.
Ability to think of the customer first, intuitively understanding what the audience needs to know and how they want to consume it.
Ability to create long-form content and ability to produce real-time (immediate) content.
A willingness to embrace change and to adapt strategies on the fly.
Ability to work within monthly and weekly deadlines.
Very strong editor and proofreader with exceptional organizational skills.
Strong communication skills.
Extreme attention to detail; obsessive about correct spelling, spacing, and punctuation.
Thick skin with ability to accept and incorporate critiques from multiple stakeholders
Creative and thoughtful with great powers of persuasion and presentation
Demonstrates experience with all forms of written marketing collateral, ranging from creative conceptualization of ideas, to copywriting, to representation of customer-driven messages through multiple media types. Specific requirements include:
Proficient use of MS Word, PowerPoint, and Excel required. Require some basic design and layout experience with Adobe Creative Suite preferred. Knowledge of additional presentation software desired.
Experience with current CMS tools and CRM preferred.
Outstanding organizational and project management skills to manage editorial schedules, deadlines, and multiple concurrent projects.This includes managing content sources, and coordinating with other resource agencies.
Video editing/directing experience a plus.
Technology or related industry experience a plus but not required.
Physical Requirements: Standard office environment. Constant repetitive keyboarding and video terminal display exposure. Regular visual concentration at close proximity to computer screen. Ability to perform sedentary work. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. Clarity of vision to see near, mid-range, and color. Ability to lift and carry up to 20 lbs.
Working Conditions: Work is performed primarily at the company’s corporate offices in Anchorage. Minimal travel for business and training purposes is required, mostly to Seattle.
The company and its subsidiaries operate in a 24/7 environment providing critical services to customers. This position may need to assist the communications team in responding to business emergencies. Due to business needs employees may be contacted outside of the normal business hours to respond to immediate emergencies. As such, you will be requested to provide emergency after hours contact numbers, to include your home and cell phone numbers if you have those services.
Minimum of six years’ experience in marketing & communications writing, journalism, multichannel content creation and/or management for digital and traditional platforms.
High school diploma or equivalent required.
Bachelor’s degree in Marketing, Journalism, Public Relations or relevant Communications field required. In addition to minimum experience required, degree may be substituted with relevant experience on a year-for-year basis.
Certifications: Industry-specific certifications are highly valued and can contribute toward education.
Driving Requirements (if applicable): Must possess and maintain a valid driver’s license, proof of insurance and a satisfactory driving record.