Marketing Communications Account Manager

Aetna   •  

Hartford, CT

Industry: Healthcare

  •  

5 - 7 years

Posted 101 days ago

This job is no longer available.

POSITION SUMMARY
Medicare is a top growth area for Aetna as an enterprise and for the Government business. In 2019, the Group Retiree business will be responsible for over $10 billion in revenue. This marketing communications account manager role is responsible for the development and execution of client specific marketing campaigns that focus on retiree (consumer) education and engagement. This role supports a number of Group Retiree's largest customers and their retirees.

Fundamental Components:
Proactive in advising multiple communications strategies for the Group Medicare business and large group employer clients.
Consults with customers, which may include Senior Management, on marketing/communications initiatives critical to their goals to educate and engage retirees.
Develops the communications plan, writes and edits communications materials (e.g., publications, marketing materials, ads, scripts, special events, trade shows, meetings) and executes on the plan for each client.
Manages communications projects (e.g., budget, resources, production, distribution, evaluation and vendors as needed).
Collaborates with desktop publishing, print production, and fulfillment services for marketing/communication projects.

BACKGROUND/EXPERIENCE desired:
Senior professional with 5+ years in communications or editorial work related experience.
Professional with 3+ years professional communications experience.
Marketing communications professional with 3+ experience working with employer clients and developing consumer marketing messages/collateral.

EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

FUNCTIONAL EXPERIENCES
Functional - Communications/Member communications/1-3 Years
Functional - Communications/Multi-media communications management/4-6 Years
Functional - Marketing/Communications/4-6 Years


REQUIRED SKILLS
General Business/Communicating for Impact/ADVANCED
Leadership/Collaborating for Results/ADVANCED


DESIRED SKILLS
Leadership/Developing and Executing Strategy/ADVANCED


ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.