Marketing Communication Project Manager II

Kaiser Permanente   •  

Oakland, CA

Industry: Patient Care


5 - 7 years

Posted 396 days ago

Description: The Marketing Communications Proj Mrg supports the Consulting Srvs team in ensuring that proj results fulfill client objectives, reflect KP brand standards, meet all required criteria for accuracy & compliance, & are completed in a timely, cost-effective manner. The Proj Mrg manages communications projs for multiple marketing & member retention programs for program-wide, regional, &/or srv area clients. This position supports the Communications Consultants in problem-solving, decision-making, & client contact. This position also collaborates w/Brand Mgmt, Creative Srvs, Operations & Production, & other Consulting Srvs staff to promote & support Shared Srvs Marketing Communications goals.

Essential Functions:

  • Provides creative direction & tracks progress against objectives to ensure that proj solutions are appropriate for the targeted audience, meet proj specific criteria, reflect brand standards & are consistent w/strategic marketing & member retention goals.
  • Develops communications proj plans of a strategic or complex nature, which identify key issues, problems, approaches, performance metrics & resources required, & designs processes to address these problems.
  • Establishes effective professional business relationships w/clients either alone or in cooperation w/a Consultant.
  • Instructs & educates clients on all aspects of proj. Accountable for the development of proj documentation for executives & other key clients to facilitate sharing of proj outcomes & best practices.
  • Assists Consultants in developing Marketing Communications plans that support strategic marketing efforts. In support of the Consultant, may meet w/clients to analyze short & long-term business requirements.
  • Assists in the development of training & mentoring new Proj Mrgs & Proj Coordinators.
  • Cultivates & reinforces appropriate group values, norms, & behaviors. Provides guidance to team on performance & productivity issues.
  • Establishes team membership & negotiates time commitments & resource allocation.
  • Designs research plans for data gathering & analysis, & leads the assessment of the collected data & development of action plans.
  • Plans & facilitates meetings, making formal presentations to various audiences that establish the procedures regarding the implementation of proj outcome.
  • Provides leadership to communication proj teams in support of high-impact, multifaceted marketing & member retention programs.
  • Projs are typically divisional, regional & (in some cases) multiregional in scope; they are also strategic & complex, requiring in-depth evaluation of key issues.
  • Proj outcomes must serve to effectively differentiate KP's market position to a broad array of targeted member, prospective member &/or purchaser audiences.
  • Proj results must meet strategic objectives as well as demonstrate appropriate & consistent application of Kaiser Permanente brand identity standards.
  • Drawing on extensive experience & skills, may lead multidisciplinary, interdepartmental teams on high visibility, complex member, marketing & new media projs designed to increase recognition of Kaiser Permanente as a leader in quality health care.
  • Plays a pivotal role in identifying key issues, formulating proj direction, facilitating problem-solving & bringing projs to closure.
  • Recommends solutions, communicates progress & evaluates results to ensure that proj outcomes are appropriate for the targeted divisional or regional audience, meet proj-specific criteria, reflect brand standards for design/voice/style & are consistent w/strategic marketing & member retention goals.
  • This job description is not all encompassing.

Basic Qualifications:

  • Minimum five (5) years of experience in writing and editing, leading marketing communications projects for diverse market segments, audiences and industries (consumer and business-to-business), and developing and implementing strategic and tactical communications plans.
  • Bachelor's degree in communications, marketing, advertising or design or other related field, OR four (4) years of experience in a directly related field.
  • High School Diploma or General Education Development (GED) required.
    License, Certification, Registration
  • N/A

    Additional Requirements:
  • Must be able to work in a Labor/Management Partnership environment.
  • Creative and independent problem-solving skills.
  • Demonstrated ability to conduct and interpret quantitative and qualitative analyses.
  • Thorough familiarity with computer-based publications design and reproduction processes.
  • Superior verbal, written and interpersonal skills.
  • Portfolio of work samples must demonstrate mastery of complex, high-impact projects.
  • Demonstrated ability to determine key business issues and develop appropriate action plans from multi-disciplinary perspectives.
  • Effective leadership, communications project management, and consulting skills.
  • Demonstrated ability to analyze key project issues and recommend appropriate communications solutions.
  • Demonstrated success in leading strategic project teams with multiple stakeholders.
  • Must be able to work in a Labor/Management Partnership environment.

Job Number: 632756