$80K - $100K(Ladders Estimates)
AvidXchange is seeking a Marketing Campaign Manager to drive marketing qualified leads (MQLs) that fuel the sales team's activities and creates a scalable source of opportunity pipeline. This role will report to the Director of Marketing, but you will work closely with our lead generation and sales teams to gain first hand insights to how the market responds to our messages. This is a criticalposition for the company that's responsible for growth using all aspects of inbound and outbound marketing to help us achieve our revenue goals.
You will act as the quarterback with our lead generation team, holding the team accountable to the process in place. You will have daily direct engagement with our direct and channel sales teams ensuring a closed loop throughout the entire process. You will also work with the Director of Marketing, Content Manager, Digital Marketing Manager, and Events Manager to run successful promotional campaigns.
The Marketing Campaign Manager will utilize world-class tools like SalesForce.com, HubSpot, Basecamp, and the AvidXchange website. With these tools and more, you will design, execute, monitor, and improve multi-channel integrated marketing campaigns that generate more than marginal returns. These campaigns will target financial executives and business owners within our targeted verticals.
Build a holistic approach to revenue marketing by creating various campaigns that drive a repeatable, predictable, and scalable revenue result from marketing.
Develop, manage, and execute various B2B integrated, multi-channel marketing campaigns with the aim of acquiring new clients.
Create a healthy pipeline of MQLs through various marketing campaigns: email, webinars, in-person events, social media, direct mail, paid advertising, SEO, etc.
Responsible for running sets of daily campaigns required to maintain sales opportunity queues at their optimal sizes and facilitating those opportunities to the correct resource.
Accelerate the sales cycle with multi-channel nurture campaigns for funnel management.
Work in partnership with the lead gen team and sales department to gain first-hand insights to how the market responds to marketing messages.
Collaborate with the Marketing Content Manager to produce thought-leadership content used in multi-channel marketing campaigns (email, social media, paid advertising, SEO, web traffic, etc.).
Collaborate with our product marketing team and market researcher to ensure they are identifying prospects within our target client profile.
Drive processes using Salesforce.com and HubSpot to hold people accountable to service level agreements set by sales and marketing.
Maintain daily measurement of the ROI of campaigns.
Create, deliver, and review regular reports of campaign results, including campaign revenue influence, MQL SLA infractions, web analysis and evaluation of additional KPIs to Director of Marketing and VP of Demand Generation.
Work within prescribed budget and report any overspend.
Ensure brand and identity adherence in campaigns and in all communication channels.
Bachelor's degree in marketing, business, or related field required
Minimum 3 years of experience with B2B Marketing
Understanding of A/B testing, funnel analysis, segmentation analysis
Extremely detail orientated and excellent time management, decision-making, presentation, organizational and problem-solving skills
A proven track record of creating and implementing marketing campaigns that deliver measurable results
Ability to comfortably communicate with the lead gen team and sales teams
Ability to influence and negotiate with internal stakeholders and third-party vendors to achieve objectives
Proficiency with HubSpot or similar email marketing automation platform preferred
Experience successfully working in a collaborative, team environment
Have an affinity for data and data-driven decision-making
Ability to work independently and proactively.
Valid Through: 2019-10-7