Marketing Campaign Architect

$80K - $130K
Posted on 09/26/17 by Michela Falzone
Austin, TX
5 - 7 years experience
$80K - $130K
Posted on 09/26/17 Michela Falzone

About Pegasystems:

Pegasystems develops strategic applications for sales, marketing, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 500 customers include the world’s largest and most sophisticated enterprises. Pega’s applications, available on-premises or in the cloud, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use and global scale. , please visit us at .

Description of Essential Duties and Responsibilities

External Consulting

  • Work with customers Marketing/Risk/Channels/other Business Units to drive customer strategy development
  • Identify and help the customer realize opportunities for improvement through implementation of predictive analytics and Decisioning
  • Execute high quality deliverables across all project phases (scope through UAT)
  • Use PDM to support inbound and outbound Decision Logic Framework development
  • Manage the design and build of the rules that drive Decisioning for all areas, including contention between customer, segment or product objectives
  • Optimize use of modeling insights, analysis, and reporting to maximize effectiveness of strategies, return on investment and a positive customer experience
  • Work with customer to ensure each strategy can be, and is, measured effectively
  • Ensure each strategy is built with adherence to standard processes and an appreciation of statistical requirements of control groups and measurements as applicable
  • Work with Business Technical Teams to highlight any problems with tools/data and identify improvements in process/data/tool use
  • Demonstrate an understanding of testing processes and design and carry out testing at relevant phases of a project (Unit testing, UAT, versus direct marketing testing procedures and protocols)
  • Ensure delivered Decision Strategy Frameworks meet and perform to technical and functional requirements


  • Mentor and train client business stakeholders in key PRPC (Functionality) and Decisioning (Applications)  
  • Prepare appropriate user documentation and training materials and any other artifacts to help enable the client
  • Provide technical training and user support to business groups both on project (face to face) and off project (Mesh, Pega DeveloperNetwork)

Internal Consulting

  • Proactively collaborate with other Decisioning architects to contribute to Pega’s internal knowledge capital and best practices
  • Work withengineering/mesh community on product and framework development and improvements
  • Work with training teams to advise, help develop, and test drive Decisioning courseware and other training artifacts

Personal Development

  • Develop wider PRPC expertise
  • Develop wider Decisioning expertise

Required Qualifications:

  • BA/ BS Degree
  • 5+ years of commercial experience working in Marketing and/or Risk domain in a pre-sales and/or delivery business consulting role
  • Experience with designing and/or implementing Decisioning software (such as Blaze Advisor/Chordiant/JRules) or campaign management (such as IBM Unica, Teradata Aprimo)
  • Experience with statistical or rules based development, with relevant experience in analysis, requirements gathering, design and development of enterprise Decisioning based application systems
  • Knowledge of sales and service processes in direct channels (call centers, internet, etc.)
  • Knowledge of direct marketing principles and processes – such as campaign management propensity modeling, control groups, measurement, test and learn
  • Good understanding of customer strategy, contact optimization and interpretation of analytics
  • Communication and negotiation skills; ability to effectively present, engage and communicate with key stakeholders at all levels of seniority
  • Strong organizational and workload planning/management skills
  • Ability to learn complex material quickly and allocate time efficiently; ability to handle multiple projects and deliverables concurrently whilst managing competing priorities

Additional Preferred Qualifications:

  • Experience in the marketing agency/service bureau, telecom or retailfinance industries
  • Experience with marketing and/or risk offer campaigns associated with large multi-million record customer segments
  • Experience with databases including tools/processes and an aptitude to adapt and use new technology

Travel Requirements:

More than 75% travel

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