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Marketing Automation Manager at Ygrene Energy Fund in Petaluma, CA



$100K — $150K *


Digital Marketing & Social Media


5 - 7 years

Job Description


The Marketing Automation Manager will report to the Marketing Director, Customer Experience and partner with leads in marketing, technology and operations. This individual will be responsible for developing, optimizing and scaling marketing automation strategies and tactics through the Salesforce product suite to include lead nurture programs, campaigns and lead lifecycle optimization.

Marketing Automation Manager Duties and Responsibilities:

Campaign Management (60%)

  • Leads administration and program management of the email marketing automation system through Salesforce Marketing Cloud.
  • Defines the email strategy for using Marketing Cloud and Constant Contact to improve marketing campaign ROI.
  • Manages agency resources to set up, test, deploy, monitor, track, and report on marketing automation programs and campaigns; including email/content marketing (nurture, trigger,
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Valid through: 7/7/2020

About Ygrene Energy Fund

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* Ladders Estimates