Job Description

Marketing Automation Manager

We are searching for a detail-oriented, data-driven, strategic thinker to create, optimize, and scale our marketing automation programs. We need someone who is seriously obsessed with curating thoughtful nurture campaigns with the right message for the right audience, at the right time - from the ground-up. If you live for building campaigns that expand the MQL funnel and increase closed revenue, then we need you!

Who We Are:

We’re a sales enablement company that specifically helps field and door-to-door sales teams do their jobs quicker and more effectively. The core product we offer is a mobile and web app, supplemented by knowledgeable people who help companies make the changes they need to in order to improve and grow.

To be a good fit for SalesRabbit, you should:

Possess a natural curiosity about how things work and how to improve them

Be equal parts humble and confident

Have grit like a honey badger

To be a good fit for this particular role, you should be/have:

Experience sending mass emails to customers and prospects
Experience using Pardot
Possess HTML and CSS email creation skills
Able to create lead generation forms
Have participated in website testing & optimization
Willing to learn new technologies and skills
Experience building and maintaining marketing automation workflows and defining and reporting on campaign performance
Experience creating marketing automation campaigns to mine the current Pardot database and to nurture leads generated from new sources
Eager to own email data management including segmentation, lead list management/upload and lead qualification processes
5+ years of hands-on experience with marketing automation (Pardot preferred) and CRM systems (Salesforce preferred)
Able to deliver regular campaign results reports, including web analysis and evaluation of KPIs
Able to establish lead scoring methodologies and intelligence to help sales prioritize activities
Able to work with Opps to ensure proper flow of MQLs to SQLs from Pardot to Salesforce.
Able to meet deadlines and work in a fast-paced environment
Experience of integrating with web analytics tools like Google Analytics
Strong knowledge of email marketing best practices, commercial privacy regulations (CAN-SPAM, CASL, GDPR), and webinar platform management
Ability to work within cross-functional teams
Ability to establish and maintain effective working relationships with coworkers, managers and clients