Marketing Automation Manager

Salary depends on experience
Posted on 07/03/18
Less than 5 years experience
Professional, Scientific & Technical Services
Salary depends on experience
Posted on 07/03/18

The Marketing Automation Manager will work with a high-performing team responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns across several brands, channels and regions. This role will be a power user of Marketo and have a solid background and understanding of its interaction with Salesforce. The Marketing Automation Manager not only has deep technical marketing automation knowledge, but also possesses strong digital marketing and demand generation skills, applying appropriate segmentation strategies as necessary.

Your responsibilities at Axxess:

  • Apply marketing strategy and technique, including test & learn and optimization approaches, to oversight and execution of automated marketing programs
  • Collaborates with Marketing team to deliver on program goals and assist in designing, executing and reporting on client acquisition, engagement and retention campaigns
  • Apply project management and communication best practices to develop, execute and report results of marketing programs
  • Partner with team to champion new techniques using marketing automation, impacting: campaign design, points within the customer journey, content development, engagement strategies and conversion techniques
  • Partner with marketing team to improve data quality, reporting, and segmentation strategies to optimize effectiveness of each channel in support of marketing objectives and program results
  • Ensure we are using technology to drive the best possible email and SMS programs; includes automating manual processes, data segmentation, list development, triggered/ life-cycle marketing campaigns, and CRM tool optimization
  • Responsible for the data flow as it moves between platforms (Salesforce & Marketo), to ensure processes are consistent; and Routinely audits user practicesto ensure compliance


Skills you need:

  • minimum of 3 years digital marketing experience
  • Strong understanding of digital marketing, demand generation principles, and marketing best practices regarding contact strategies, data capture, campaign analysis, deliverability, and CAN-SPAM compliance
  • Strong familiarity with the business processes of sales, marketing, and customer support
  • Bachelor’s degree, preferably in marketing, advertising, digital, communications or a related field
  • Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance
  • Experience with Marketing Automation Platforms – Marketo experience preferred – and advanced knowledge of web, social, email and advertising technologies and/or platforms
  • HTML email development experience a plus

 

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