Marketing Associate

  •  

New York, NY

Industry: Accounting, Finance & Insurance

  •  

Less than 5 years

Posted 12 days ago

  by    Oren Gold

Job Title: Marketing Assoc

 

Company:

Well-funded Fin-Tech startup that uses artificial intelligence, cloud technology and machine learning  to provide innovative voice to data solutions for financial service firms. The leadership team is made  up of experienced finance, product, and customer experience-focused professionals that places tremendous value on intelligence, initiative, process and innovation.  

                  

Responsibilities

·    Develop strategies and tactics to increase awareness about the organization and drive traffic to their digital properties

·    Experiment with a variety of organic and paid acquisition channels – content creation, content  curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more

·    Coordinating all stages of event production          

·    Collaborating with the sales team to track insights specific to lead generation and lead user journey

·     Produce valuable and engaging content for their website and blog that attracts and converts

·    Support product launches through social media and email marketing

·    Coordinate the companies presence at relevant tradeevents and manage promotional communications before, during and after

 

            Requirements

·    Bachelor's degree preferably in Marketing or Business related field.

·    Strong written and verbal skills (English) and the ability to communicate effectively with all levels of management

·    2+ years of marketing experience, preferably in the B2B financial sector

·    Experience deploying all elements of the marketing mix including digital, SEO, SEM and social media

·    Ability to manage multiple projects simultaneously and deliver excellent results on deadline

·    Confidence to work independently, as well as collaboratively with cross-functional groups

·    Knowledge of marketing automation tools – e.g.; HubSpot, Marketo, Eloqua or similar software

·    Ability to collect, analyze and summarize data, and to prepare and present clear and concise reports  

·    Desire to work in a fast-paced and dynamic environment