Marketing and Sales Analyst

5 - 7 years experience  •  Publishing & Printing

Salary depends on experience
Posted on 11/17/17
Davenport, IA
5 - 7 years experience
Publishing & Printing
Salary depends on experience
Posted on 11/17/17

Description

Position at Lee Enterprises

Lee Enterprises seeks an experienced and dedicated marketing professional to join our fast-paced corporate team as a Marketing and Sales Analyst. This critical position will work with multiple Lee Enterprises’ newspapers to develop, execute and track subscription sales and retentioncampaigns. You will be a key player on a team made up of other analysts, marketing and sales professionals who are passionate about what we do.

Key Responsibilities

  • Serve as the subscription sales and marketing analyst to a group of Lee Enterprises’ newspapers.
  • Develop subscription marketing and salescampaigns aimed at retaining current subscribers and attracting new subscribers.
  • Define direct response campaigns and work collaboratively with the local circulation management teams.
  • Report on and analyze response rates and retention rates using queries from our consumer database.
  • Extract targeted lists of consumers for direct mailings, e-mails offers, and telemarketing campaigns.
  • Analyze the effectiveness of campaigns and promotions by utilizing data mining. Make recommendations on campaigns to continuously improve response rates.      
  • Analyze and interpret internal customer data and external data sources to support business decision-making.
  • Create, monitor and distribute reports to our newspapers relating to campaign performance.
  • Track and manage acquisition and retentionbudgets.

Qualifications:

  • BA/BS in sales, marketing, business, statistics, economics, or related field.
  • 5+ years job related experience or equivalent combination of education and experience in sales or marketing.
  • Expert level use of MS Excel is a must (macros, functions, formulas, pivot tables, etc.). Knowledge of SQL is helpful.
  • Experience in working with databases for use in building and executing sales and marketing campaigns.
  • Proven organizational skills and the ability to handle multiple tasks simultaneously and prioritize work to achieve objectives.
  • Strong problem solving and project management skills.
  • Demonstrated analytical skills, ability to identify problems, trends, develop solutions and implement a course of action in a timely manner.
  • Demonstrated success in managing budgets and project timelines.

Lee offers a competitive salary and benefits package as well as a challenging and rewarding work environment. EOE

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