Job Description

Job Summary

The Office of the Vice Provost for Advances in Learning (VPAL) seeks a creative, enthusiastic, innovative, and highly motivated individual to join the team as Marketing and Communications Manager. Reporting to the Senior Manager, Digital Marketing and Communications of VPAL, the Marketing and Communications Manager manages the design and implementation of communications, messaging, and engagement for institutional brand awareness, including for online courses in the HarvardX and Harvard Online portfolios.

The Marketing and Communications Manager is an integral member of the VPAL marketing team and is responsible for developing and implementing strategies for messaging a diverse portfolio of courses and upholding brand standards across these portfolios. The Marketing and Communications Manager is responsible for both internal and external communications for the organization.

Job-Specific Responsibilities

Manage institutional brand communications and build brand awareness through persuasive messaging campaigns
Craft brand messaging, ensuring consistent voice and tone across various courses and initiatives
Draft clear, engaging, and provocative course descriptions and copy; utilize best Search Engine Optimization (SEO) practices for all communications, including websites, emails, social media, advertising, and blog posts
Collaborate with the marketing team, Project Leads, and Product Managers to develop and implement messaging strategies and tactics to position and promote HarvardX and Harvard Online courses
Conceptualize and research course imagery to accompany course descriptions and advertising
Manage the creation of course marketing graphics, working with external graphic designers. Collaborate with the video production team to draft scripts and create course trailers and marketing videos
Conduct and manage market research for upcoming and current courses to optimize messaging
Evaluate and report on the effectiveness of marketing plans
Develop a response process to learner questions and comments through social media, HarvardX, and VPAL email accounts
Supports and assists other members of the marketing team and organization as needed. Simultaneously manage multiple projects with short deadlines.

Basic Qualifications

Candidates MUST meet the following basic qualifications in order to be considered for this role:

Bachelor’s degree and a minimum of five years progressive digital and multi-media marketing experience

Additional Qualifications and Skills

Excellent attention to detail and accuracy, as well as superior written and verbal skills
Knowledge and familiarity with all forms of existing and emerging communications opportunities across web, email, and social media platforms
Knowledge of best practices in online content strategy and creation and experience with content marketing
Strong writing, editing, and proofreading skills, and experience with SEO
Experience with multiple forms of marketing analytics, including social media, Google website analytics, and digital marketing reports
Experience using marketing automation software to nurture prospects through the marketing funnel from initial interest to enrollment, such as Klaviyo or HubSpot
Familiarity with graphic design programs and software, such as Adobe Creative Suite
Experience with project management and strong organizational and time management skills
The successful candidate must have a demonstrated ability to manage multiple tasks simultaneously, be highly organized, show strong initiative, and the ability to collaborate in a fast-paced work setting
Experience working in higher education is preferred

Valid through: 2/25/2021

About Harvard University

Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Established in 1636 and named for its first benefactor, clergyman John Harvard, Harvard is the oldest institution of higher learning in the United States and among the most prestigious in the world. The Massachusetts colonial legislature, the General Court, authorized Harvard's founding. In its early years, Harvard College primarily trained Congregational and Unitarian clergy, although it has never been formally affiliated with any denomination. Its curriculum and student body were gradually secularized during the 18th century, and by the 19th century, Harvard had emerged as the central cultural establishment among the Boston elite. Following the American Civil War, President Charles William Eliot's long tenure transformed the college and affiliated professional schools into a modern research university; Harvard became a founding member of the Association of American Universities in 1900. James B. Conant led the university through the Great Depression and World War II; he liberalized admissions after the war. The university is composed of ten academic faculties plus the Radcliffe Institute for Advanced Study. Arts and Sciences offers study in a wide range of academic disciplines for undergraduates and for graduates, while the other faculties offer only graduate degrees, mostly professional. Harvard has three main campuses:

Total Jobs:

Total Experts:

Average Pay:

$118,024

Total value of jobs:

$28,680,000

% Masters:

53%