Marketing Analytics ManagerThe Encima Group is recruiting for a Marketing Analytics Manager. The successful candidate will:
- Lead Analytics Strategy for both HCP and Consumer Initiatives.
- Work with Brand Management and other key stake holders to understand goals, objectives and lead analytics efforts.
- Work with agency and other external partners to streamline and coordinate analytics efforts.
- Identify, develop and implement analytics best practices.
- Coordinate and lead analytics presentations.
- Create pro-forma analyses for proposed campaigns
Required Experience - Experience managing marketing analytics in thepharmaceutical industry.
- Experience analyzing digital media, offline media, relationship management programs and coupon campaigns.
- Experience coordinating and analyzing APLD (PLA) data.
- Agency and client side experience preferred.