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Marketing Analytics Manager

The Encima Group

$90K — $131K *

clock More than 3 months ago

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Experience:Not Specified

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Job Description

Marketing Analytics Manager

The Encima Group is recruiting for a Marketing Analytics Manager. The successful candidate will:

  • Lead Analytics Strategy for both HCP and Consumer Initiatives.
  • Work with Brand Management and other key stake holders to understand goals, objectives and lead analytics efforts.
  • Work with agency and other external partners to streamline and coordinate analytics efforts.
  • Identify, develop and implement analytics best practices.
  • Coordinate and lead analytics presentations.
  • Create pro-forma analyses for proposed campaigns


Required Experience

  • Experience managing marketing analytics in thepharmaceutical industry.
  • Experience analyzing digital media, offline media, relationship management programs and coupon campaigns.
  • Experience coordinating and analyzing APLD (PLA) data.
  • Agency and client side experience preferred.

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