Marketing Analytics Data Scientist - Group / Sr . Manager

Avanade Inc   •  

Boston, MA

Industry: IT Consulting/Services


Less than 5 years

Posted 330 days ago

This job is no longer available.

About the role:

The Group Manager, Marketing Analytics and Insights role oversees and manages the global marketing data and analytics function and is responsible for setting and deploying the marketing data and analytics strategy, managing marketing measurement, reporting and analytics processes, maintaining and managing existing data sources, and generating insights to ensure optimal efficiency, effectiveness and ROI of all marketing campaigns and activities. The role is also engaged in marketing planning, marketing analytics best practice creation, staying abreast of thought leadership in the field and knowledge sharing among the global marketing community.

Day-to-day, you will:

Marketing Data and Analytics Strategy

  • Oversee and manage the global marketing data and analytics function with the aim of running a best-in-class function that facilitates data and insights based decision making
  • Define and deploy the global marketing data and analytics strategy to help move the organization from siloed to integrated data collection and reporting with deeper analysis and actionable insights generating capabilities.
  • Stay abreast of and ensure adherence to industry thought leadership and best practices in marketing analytics and facilitate knowledge sharing and training among the global marketing community
  • Work with Digital Marketing Platforms lead to ensure we have the right marketing technology stack
  • Work with Avanade legal team to ensure we are compliant with internal and external policies, GDPR in particular

Measurement, Reporting and Insights Generation

  • Manage the end-to-end marketing measurement and reporting framework enabling results reporting, marketing business reviews and analytics and insights generation

  • Manage the monthly and quarterly marketing reporting process and leadership reviews and accountable for the compilation, preparation and translation of complicated data into simple high level information for leadership to communicate marketing results

  • Work closely with Field, Area and Corporate marketing teams to collect and analyze data and identify key insights to enable data driven decision making

  • Establish a new and improved reporting platform on Power BI (working with ITS) and transfer all existing Marketing scorecards to new platform Analyze existing data from Marketing data sources and provide insights to the business stakeholders to make informed business decisions

  • Maintain and manage data sources, develop data strategy and governance and oversee the Marketing Data and Analytics Specialist

  • Educate and train our "customers" in data interpretation and analysis making them increasingly self-serviced

Marketing Planning:

  • Work closely with Digital & Marketing Effectiveness lead to manage and execute the global marketing annual planning process and ensure appropriate integration and operational alignment with the overall global Avanade planning cadence
  • Manage annual target setting process (aligning plans with measurement and reporting framework)
  • Train and support Field, Area and Corporate marketing functions in development of annual marketing plans and target setting, ensuring plans align with business and marketing goals
  • Facilitate intergroup communication within marketing teams and with other groups (e.g., Sales, IT) for alignment of plans ensuring adherence to objectives and standards
  • Support in development of annual Global Marketing Business Plan