Marketing Analyst

  •  

Newark, CA

Industry: Consumer Electronics

  •  

Less than 5 years

Posted 250 days ago

This job is no longer available.

Your Contribution:

  • Synthesize information across a wide variety of insight sources including: campaignmarketing/media performance, customer analytics, findings from A/B tests
  • Help develop compelling ?stories? that convey the relevant insights to various internal stakeholders & business groups (e.g. marketing, sales, web, senior management)
  • Conduct detailed customer analysis to understand consumer behavior, e-commerce and journey workflows and help mold the marketing strategy
  • Support the internal media team and external agencies on campaign-level tracking as necessary

Key Qualifications:

  • At Least 3-5years of experience in one of more of the following areas: web / data analytics, customer insights, A/B testing, analytics within a B2B/B2C environment
  • Knowledge of the Adobe Marketing Cloud solution & its offerings (Analytics, Target, AEM, etc.)
  • Adobe Analytics internal knowledge (SAINT classifications, implementation basics, Workspace environment, etc.)
  • Experience in using browser developer tools for tag testing / debugging (i.e. browser-specific developer tools, Firebug, Charles Proxy, HTTPWatch, Fiddler, etc.)
  • Experiencewith pixels / web beacons (Floodlight, ad trafficking, DoubleClick, etc.) a plus

Education:

  • Bachelor?s degree in Marketing, Business, Finance, Statistics, Math, Computer Science or similar discipline required.
$80K - $90K