Marketing Activation Manager

Salary depends on experience
Posted on 06/21/18
5 - 7 years experience
Hospitality & Recreation
Salary depends on experience
Posted on 06/21/18
  • The Marketing Activation Manager is responsible for executing marketing activation strategy on property.  The Manager will oversee planned and ad-hoc marketing campaigns and partner with central marketing teams to develop creative materials.   The Manager is responsible for conducting audits on the website and third-party content and reviewing Web, Social and Promotional reporting.  All duties are to be performed in accordance with departmental and ARIA Resorts and Casino policies, practices, and procedures.

    • Assist with development of key materials required for Director Marketing Activation key meetings with property vertical leaders and Corporate; review and revise materials prior to handoff
    • Write marketing activation plans for internal clients, including Food & Beverage outlets/restaurants, Spa, Convention Sales, and Retail and manage calendar of events and campaigns.
    • Project manage planned and ad-hoc marketing campaigns on-property, oversee day-to-day campaign development and coordinate with Chief Experience Officer organization and property partners, to include corporate requests for portfolio-wide activation.
    • Collaborate with central marketing teams to develop creative materials required for on-property activation.  Write creative briefs; ensure delivery of creative assets per brief and quality control content with final approval from Director.
    • Coordinate with Entertainment and Events teams to manage on-property activation aligned to strategy.
    • Manage guest events on property.
    • Draft copy for updates to website/third-party content; communicate required changes to central teams.
    • Project manages pre-arrival email/communications strategy to build engagement.
    • Review reporting (Web/Social/Promo) and provide insights to Director on potential changes if communication strategy not aligned with Brand.
    • Manage Human Resources responsibilities for the specifically assigned areas; creates and maintains a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.
    • Perform other job related duties as requested.

    Required:

    • Bachelor’s degree in Advertising, Communications or Marketing or equivalent experience.
    • At least 5 years of experience in a related field agency, marketing/advertising within the hospitality/gaming industry, experience managing staff.
    • Excellent customer service skills.
    • Able to lead and mentor a team.
    • Have interpersonal skills to deal effectively with all business contacts.
    • Professional appearance and demeanor.
    • Work varied shifts, including weekends and holidays.
    • High school diploma or equivalent.
    • Able to effectively communicate in English, in both written and oral forms. 

    Preferred:

    • Previous experience working in a similar resort setting.
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