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Marketing Activation Manager, Americas at Fiskars in Middleton, WI



$150K — $200K *


Brand Marketing & Management


5 - 7 years

Job Description

As the Marketing Activation Manager, you will be responsible for all consumer facing marketing activities for the Fiskars and Gilmour brands (Gardening, Watering, Creating) in the Americas (US, Canada and Latina Americas). You will ensure the implementation of the Global Brand and Marketing strategy, including media planning, campaigns, consumer promotions and new product launches. You will create and execute the consumer marketing calendar in the Americas to drive business success and brand growth. You will participate in creating and coordinating relevant growth-driving marketing activities for all categories. You will have ownership of planning the budget and targets for Americas specific consumer marketing activity plans according to global guidelines and hold responsibility for investments.

You will work very closely with the local Trade Marketing, PR and Communications teams to build comprehensive plans to ensure holistic marketing activation plans in the Americas.

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Valid through: 7/9/2020

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