Market Development - Consumer Sales Regional Manager

5 - 7 years experience  •  Publishing & Printing

Salary depends on experience
Posted on 11/20/17
Wilmington, DE
5 - 7 years experience
Publishing & Printing
Salary depends on experience
Posted on 11/20/17

Basic Function

This position is responsible for achieving
budgeted revenue goals for the assigned region and is responsible for the
development of the sales plan that drives subscription sales and retention,
which, in turn, impacts circulation volume. This role provides direction,
leadership, and constructive problem solving while facilitating creative
improvements for both local and remote staff members. From hiring to coaching
and mentoring, this position assists in the career development of sales staff
to manage performance and maximize individual potential of team members.Working with and effectively communicating with
management, publishers and local teams is a continuous and vital function of
this position.

Responsibilities:

  • Lead
    team of sales managers in the creation and implementation of sales, marketing
    and retention campaigns.

  • Forecast
    sales volumes, revenues and expenses; oversees preparation of the annual sales
    budget; analyzes variances; initiates corrective actions.

  • Determines
    annual and periodic sales quotas by site; projects expected sales volume and
    profit; analyzes trends and results; monitors costs, competition, and market
    trends.

  • Identifies
    marketing opportunities by identifying consumer segments; defining target
    market, competitors’ strengths and weaknesses; analyzing market trends. Understand
    market analysis, determine next steps, and act as a change agent to ensure
    goals are met.

  • Collaborate
    with internal sales partners to create and implement localized sales and
    marketing programs that support defined sales strategy.

  • Identify
    and develop efficiencies that maximize current.

  • Communicate
    programs, results and accomplishments to management teams as well as local site
    leadership.

  • Guide
    and mentor sales team for career development purposes.

Qualifications:

  • Bachelor’s
    degree with specialization in marketing and/or business preferred.

  • Five
    years of sales and marketing or relevant business experience required; digital
    sales experience required.

  • Well-versed
    in knowledge of sales and marketing campaigns, methods, channels and analysis.

  • Excellent
    relationship management skills, strong project management, and problem-solving
    skills.

  • The
    ideal candidate will have a commitment to success, posses a high-energy level
    and a competitive nature.

  • Excellent
    organizational, verbal and written communication skills are required.

  • Must
    be able to develop and expand relationships with all level of decision makers.

  • Individual
    must be able to work independently and handle multiple priorities in a
    fast-paced environment.

  • Willingness
    to travel throughout designated sales region.

Req #3355

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