BuzzFeed is looking for a Manager, Video Sales Specialist to lead our efforts in the video advertising space. This leader will be responsible for the monetization of our video ad inventory across YouTube, our owned and operated and other distributed properties. This is truly a “hands on” role and opportunity to be a thought leader and drive BuzzFeed’s strategy in this area. This manager will work with clients/agencies and cross-functionally to focus on fully monetizing BuzzFeed's video ad offering.
Develop and execute a comprehensive video go-to-market plan
Work cross-functionally across sales, marketing, business development, client services, product, publishing and tech
Partner closely with the video publishing team to identify performance trends, content insights, audience development and other KPIs
Partner with marketing to develop materials for our video ad products and communicate the value proposition to sales and clients
Work closely with sales to develop industry-specific sales strategies and campaign solutions
Drive adoption of our offering across the sales team to support the growth
Collaborate on our RFP response strategy and spearhead the creation of proposal presentations with sales where video is a focus
Develop client recaps that incorporate video performance metrics and audiences reached that can be scaled across greater client services organization.
Analyze overall product performance, synthesize customer feedback and provide recommendations for product roadmap
Consistently monitor internal data and industry trends to uncover new monetization opportunities across brands, agencies and verticals
3+ years experience working in a product marketing, sales, consulting, strategy or equivalent function for an online video advertising, media, or technology company
Deep understanding of the online video marketplace, leading advertisers and platforms
Familiar with YouTube ad formats
Experienced with building relationships and being the “go-to” solutions partner both internally and externally
Ability to excel in a cross-functional work environment
Able to creatively and strategically sell, with strong analytical and project management skills
Quantitative analytical experience.