Manager Trade Marketing - Salon & Free Standing Stores

Estee Lauder Companies   •  

Blaine, MN

Industry: Market Research


5 - 7 years

Posted 386 days ago

This job is no longer available.

This position is responsible for partnering with leadership to regionalize and execute North America marketing programs and strategies for Aveda’s Free Standing Store (FSS) and Salon channels.

Key Roles and Responsibilities:

Partner with leadership to regionalize and execute effective FSS and Salon marketing programs that deliver results

Communicate and execute 360 degreecampaigns to drive traffic to FSS and Salon locations with a focus on sell-through

Ensure creative messaging, collateral and animation are adapted for effectiveness within the FSS and Salon environment

Review and adjust eventing strategies for maximum impact within FSS and Salon locations by region

Effectively communicate execution strategies including in-store/in-salon guest experiences, advisor/stylist engagement activities and field execution tools

Analyze and understand in detail the “why” behind the results and formulate action plans on how to accelerate, partner with senior leadership regarding changes as necessary

Partner with leadership to regionalize strategies for merchandising and category management by channel

Assist with product and category planning, including limited life, discontinuation and out of stock management

Present and communicate marketing strategies and results by channel to key stakeholders as needed

Align with overall NA marketing strategies to ensure a consistent guest experience across all Aveda channels



Bachelor’s Degree


5 years progressive experience in Sales & Marketing


  • Previous experience in Marketing within a multi-channel environment

  • An entrepreneurial spirit including the ability to make decisions as if the business were one’s own

  • Demonstrated ability to execute strategic marketing plans that drive results

  • Strong financial acumen including the ability to create, understand and analyze financialsalesreports

  • Exceptional verbal and written communication skills, including ability to write social media content and copy

  • Strong attention to detail including the ability to effectively proofread and edit copy

  • Strong presentation skills including the ability to present to large audiences

  • Ability to adapt quickly to meet the demands of the business


Job Number: 178373