The TradeMarketing Manager is responsible for tailoring national marketing campaigns to specific retailer needs, ensuring all campaigns are 360º and identifying white space opportunities to drive the portfolio. This role acts as the conduit between Account Management and Product & Consumer Marketing and drives the successful execution of in-store, online and omni-channel activity.
US Strategy & Development
Collaborate closely with Account Management team to foster strong retailer partnerships and strategically plan the business calendar including promotion, scenting, in-store visuals and eventing.
Participate in the yearly strategic planning for the brand portfolio and support the North America Marketing Team through the planning and development process exhibiting strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution
Partner with the Executive Director of Marketing to identify short and long term wins and create retailer specific programs to drive sales on priority brands in key accounts.
Analyze key gifting and retailer event periods to examine ROI and opportunities based on competition
Innovate the consumer experience across all omni-channel touchpoints with a strong focus on identifying new, targeted sampling opportunities
Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies in conjunction with Account Management and wider Marketing team
Develop opportunities of seasonal programs and strategies including calendarizing all marketing programs and promotional vehicles to achieve retail needs and maximize sell-through.
Participate in retailer market week meetings and follow-up planning sessions to conceptualize and execute a full 360º marketing program tailored to the retailer needs. Generate retailer support, clear instruction to cross-functional teams to execute along with superior execution in-store
Drive the US sampling, GWP and collateral forecast planning by building retailer needs from the bottom up.
Work with Account Leads to supplement brand calendar with retail specific events. Ideate and implement these high-touch in-store events.
In collaboration with Product Marketing team members, create strategic Go To Market decks for each brand
Plan and manage all sampling efforts and effectiveness with tailored execution. Responsible for the planning and execution of the retailer sampling box initiatives ensuring the timely shipping of samples and post program redemption rate analysis.
Collaborate with merchandising on creating differentiated in-store experiences through unique merchandising and collateral opportunities. Responsible for the comprehensive briefing of these programs to the Creative Team ensuring the assets are delivered on time and within retailer guidelines
Manage Trade Show participation working closely with Executive Director, Field Sales and Education and Creative Team to plan, sell-in, execute and showcase our brands to the highest standard
Provide strategic analysis of brand portfolio and mix of business for each retailer. Identify white space opportunity and suggest new programs to drive incremental sales opportunity in conjunction with the Executive Director of Marketing and Trade Analyst
Work with Consumer Engagement and E-Commerce team to develop strategies and execution tactics to deliver outsized growth and gain share while ensuring our brands have a cohesive, omni-channel presence and all activity is aligned
Partner with Account Leads, Product Marketing & Consumer Engagement Teams in the creation of an integrated print and scent coop strategy across retailers to drive awareness and engagement while maximizing ROI.
5 years related experience. Bachelordegree is required. MBA is a plus
Highly organized and detail oriented with a strong ability to manage multiple projects simultaneously and take complete ownership of projects
Must have ability to think strategically and to conceptualize and implement new ideas.
Exhibit strong analytical skills and detail orientation with strong problem solving capabilities.
Have facility to identify, prioritize and adjust to multiple needs.
Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners.
Marketingexperience within Prestige/Luxury Fragrance industry a plus
Must possess excellent computer skills with proficiency in Microsoft Word, Excel and PowerPoint
Job Number: 178129