Manager Trade Marketing - Department Store & Dot Com

 •  Estee Lauder Companies Blaine, MN

5 - 7 years experience  •  Market Research

Salary depends on experience
Posted on 11/22/17
5 - 7 years experience
Market Research
Salary depends on experience
Posted on 11/22/17

Position Summary:

This position is responsible for partnering with leadership to regionalize and execute North America marketing programs and strategies for Aveda’s Department Store and Dot Com channels.

Key Roles and Responsibilities:

  • Partner with leadership to regionalize and execute effective Department Store and Dot Com marketing programs that deliver results

  • Communicate and execute 360 degreecampaigns to drive traffic to Department Store and Dot Com locations with a focus on sell-through

  • Ensure creative messaging, collateral and animation are adapted for effectiveness within the Department Store and e-commerce environments

  • Review and adjust eventing strategies for maximum impact within Department Store locations and Dot Com platforms by region

  • Effectively communicate execution strategies including in-store/in-salon guest experiences, advisor/stylist engagement activities and field execution tools

  • Analyze and understand in detail the “why” behind the results and formulate action plans on how to accelerate, partner with senior leadership regarding changes as necessary

  • Partner with leadership to regionalize strategies for merchandising and category management by channel

  • Assist with product and category planning, including limited life, discontinuation and out of stock management

  • Present and communicate marketing strategies and results by channel to key stakeholders as needed

  • Align with overall NA marketing strategies to ensure a consistent guest experience across all Aveda channels

Qualifications

Education:

Bachelor’s Degree

Experience:

5 years progressive experience in Sales & Marketing

Other :

  • Previous experience in Marketing within a multi-channel environment

  • An entrepreneurial spirit including the ability to make decisions as if the business were one’s own

  • Demonstrated ability to execute strategic marketing plans that drive results

  • Strong financial acumen including the ability to create, understand and analyze financialsalesreports

  • Exceptional verbal and written communication skills, including ability to write content and copy

  • Strong attention to detail including the ability to effectively proofread and edit copy

  • Strong presentation skills including the ability to present to large audiences

  • Ability to adapt quickly to meet the demands of the business

Job:Marketing

Job Number: 178378

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