Manager, Strategy

IPG MediaBrands   •  

New York, NY

Industry: Business Services

  •  

5 - 7 years

Posted 298 days ago

This job is no longer available.

Position Summary

This proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel communications strategies. By focusing on why people think, feel and act the way that they do, the Strategy Manager helps create media strategies and award-winning ideas that influence perceptions and encourage engagement. The candidate has prior experience in consumer packaged goods communications, the entertainment category and/or is willing and able to pick up a new category quickly.

 Essential Functions

  • Identify opportunities to bring in UM’s diversified services (search, social, mobile, etc)

  • Attend technology and emerging media presentations to stay on top of trends

  • Write POVs on topics relevant to our key clients and agency

  • Enter industry competitions (i.e. Young Lions) to represent UM and grow as a strategist

  • Identifying Insights
    • Provide a deep understanding of the business, target audiences and wider communications environment
    • Identify and build target audiences, test their viability and determine scalability using syndicated and proprietary tools (i.e. MRI, Media in Mind, Affinio, primary research)
    • Design, create and conduct qualitative and quantitative research (Social Listening, Interviews, Consumer Surveys, etc.)
    • Understand and integrate client and creative agency research
  • Strategic Development
    • Apply syndicated and proprietary data to develop key insights – across cast/genre, competitors, culture and consumer with actionable media implications
    • Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client
    • Develop the strategic positioning for a given film or product by considering category, consumer and competitive context
  • Storytelling
    • Package strategic ideas with clarity for client and partner agency presentation
    • Craft and sell ideas & write award entries using support materials i.e. mocks, videos
  • Collaboration
    • Develop effective and inspiring relationships with UM teams, including research, Studios, planning & digital teams
    • Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications
    • Develop strong working relationships with partner Agencies and seamlessly integrated processes 
  • Leadership
    • Develop a strategic roadmap for your client, executing a long term vision
    • Develop and facilitate brainstorms for the planning team and clients
    • Improve a current process or way of working (internally or for the client) by challenging the conventional way of thinking
    • Identify opportunities to bring in UM’s diversified services (search, social, mobile, etc)
    • Attend technology and emerging media presentations to stay on top of trend
    • Write POVs on topics relevant to our key clients and agenc
    • Enter industry competitions (i.e. Young Lions) to represent UM and grow as a strategist

 Qualifications

Education:

  • Bachelor's degree

Work Experience:

  • 4+ years media strategy, strategic communications, or related role

Skills:

  • Proficient in Powerpoint, Word and Excel
  • Experience with research and analyzing data
  • Consumer Packaged Goods and/or Entertainment Industry experiencepreferred, but not required
  • Enthusiastic, curious and strategic
  • Independent, efficient and prospers in fast paced environment
  • Great written and oral communication
  • Good relationship skills

  Tracking Code : 20149446