Manager, Social Media in Nutley, NJ

Ralph Lauren Corporation   •  

Nutley, NJ 07110

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 56 days ago

Company Description Club Monaco is an international brand that designs and creates modern yet timeless clothing and accessories for women and men. Since its first store opened in Toronto in 1985, Club Monaco has been recognized by fashion influencers for its thoughtfully designed, purposeful collections featuring relevant, wearable pieces, fine fabrics and exceptional fits. In 1999, Club Monaco became a subsidiary of the Polo Ralph Lauren Corporation. #LI-LY1

Position Overview Club Monaco is looking for a Social Media and Community Manager to establish and support the brand's presence across all social channels. The position will report into the Director of PR & Marketing and will lead the initiative to translate the brand's identity and tone into original, compelling social content. The right candidate will embrace the idea of authentic, brand-right marketing, and will be as creative and aesthetically minded as he/she is analytical and data-driven.

  • Essential Duties & Responsibilities

● Work with Director of PR & Marketing to define and implement a unique, brand-right voice and aesthetic across all social channels that's as inspiring as it is brand-building

● Manage day-to-day drafting, deployment, and development of channels (including but not limited to: Instagram, Facebook, Pinterest, Twitter)

● Define and implement unified social programs and strategies to increase brand awareness, audience, and engagement

● Build and maintain social calendar to promote products, events, and brand initiatives

● Work with in-house and freelance photographers and in-house graphic designers to create original content with a brand-right aesthetic

● Work with copy team to develop brand social media tone of voice

● Build and maintain all social communities

● Establish metrics and goals for tracking social media reach and impact; report on those insights on a daily, weekly, and monthly basis

● Expand brand's overall presence by executing and benchmarking digital word-of-mouth programs and strategic influencer partnerships

● Lead new customer acquisition projects and launches of new social tools or opportunities

● Cultivate relationships in partnership with PR Associate with digital PR players and select partners, securing brand-enhancing coverage

● Monitor and forecast digital trends, best practices, emerging technologies, and risks; assess competitors and make recommendations; benchmark Club Monaco's performance across all channels as it relates to competitors within the fashion industry

● Take ownership of daily content strategy, output, and insights across social channels

● Work with paid social and ecomm teams to ensure strategic alignment across both organic and paid platforms

● Complete weekly, monthly and quarterly analytics reports

● Utilize available data to inform content capture and posting decisions

● Design and facilitate annual social media budget

Experience, Skills & Knowledge


● At least 4 years work experience (editorial, fashion, wellness, lifestyle or startup industry preferred)

● Working knowledge of fashion/high aesthetic taste level

● Excellent interpersonal skills supporting a team environment

● Excellent English communication: verbal and written

● Excellent time management/project skills

● Ability to recognize and react to changing work demands

● Comfortable and confident in making effective decisions in a timely manner

● Goal oriented: ability to stay focused on creating winning results.

Valid Through: 2019-11-11