Manager, Social Media in Hoboken, NJ

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Education, Government & Non-Profit   •  

5 - 7 years

Posted 7 weeks ago

Manager, Social Media


Global Corporate Affairs & Marketing (GCAM) communicates Pearson's unique position as the world's learning company, while building strong and enduring relationships with our key stakeholders around the globe. We focus on helping to strengthen our reputation with policy makers, influencers, the general public, and our employees. We ensure that our brand, communication, digital, and marketing efforts are being driven with a unique message and value for our audiences. Collectively, our work is anchored in building a strong global Pearson brand with social purpose at its heart.

The future demands that we help more students gain complex skills and knowledge that will help them achieve their goals in life. To deliver on this promise, Pearson invests heavily in developing products, services and capabilities that help learners prepare for life and work and support educators to have a greater impact on outcomes.

We are looking for a dynamic communications professional to take on the role of Global Social Media Manager on our growing social team. This role will help manage Pearson's global social media profile, aimed at significantly elevating the company's digital presence as the leader in lifelong learning in today's talent economy. The manager will be responsible for day-to-day community and channel management, along with the development of engaging and exciting digital content.

The ideal candidate will have strong marketing and communications experience working in cross-functional teams to build community and deploy content across in multiple channels. This person will need a proven track record of being the digital voice for a major brand and should understand the implications of being at the helm of branded channels on a daily basis. The manager must be plugged into social and cultural trends and understand how to leverage Pearson as a contributor to the big conversations happening in the world. He or she will also be a culture ambassador inside the team and the company. This role reports to the Director, Social Media and will be based out of our Hoboken, NJ location.

Key Responsibilities:

  • Be a trusted partner in developing and deploying social strategies and content to Pearson's key growth and brand goals, articulating metrics and path for success
  • Develop social media content that helps Pearson connect to key audiences, growing positive Pearson brand perception and consumer relationships through earned and owned channels.
  • Provide day to day channel management for Pearson's global brand channels, including writing and managing posts and proactively engaging with stakeholders on behalf of the company
  • Working with the director, galvanize the Pearson voice in social.
  • Manage the tools and platforms used in Pearson's social listening program and compose social listening reports for major campaigns and/or reputation issues
  • Contribute to communicating Pearson's innovation story through concepting and development of key Pearson and learner-centric stories, across channels and formats
  • Find innovative ways to tailor existing content allowing it to live in multiple places and channels, leveraging the unique strength of the channel and consumer behaviors.
  • Provide day to day management of a global programming calendar that reflects marketing and communications content and programming tactics, collaborating with key cross- functional team members and partner agencies.
  • Help drive internal thinking about how Pearson shows up in the world and articulate POVs with clear executable tactics that will help test and prove new ways Pearson can communicate with key audiences.
  • Collaborate with all GCAM functions including, financial communications, strategy and operations, government affairs and key functions outside of GCAM including Strategy, North America and Product
  • Work closely with a team of agencies and consultants responsible for content development and social media support

Core Aspects:

  • Strategic Decision Making : obtaining information and identifying key issues and relationships to achieve long-range business goals; accomplishing goals based on insights and resources
  • Aligning Performance for Success: supporting the business in achieving sales targets; empowering and equipping colleagues to drive progress towards common goals
  • Accountability and Ownership : taking ownership for content and social media work and driving achievement
  • Innovation : generating innovative solutions; trying different ways to solve problems and create opportunities for business growth
  • Collaboration and Partnering :identifying opportunities and taking action to build relationships between your area and other teams, departments and external organizations to help achieve business goals
  • Results, People and Values : delivering results, working effectively with and through others and promoting the values of Brave, Imaginative, Decent and Accountable. Puts the learner at the center of our purpose of helping people to make progress in their lives through learning


  • 5 years of experience community managing social and digital platform for a consumer brand, or marquee non profit or education brand
  • Proven track record of creating engaging digital content in support of purpose led brand
  • Hands on experience as the day to day platform and community manager for a major brand
  • Experience developing sophisticated, hyper engaging content
  • Understanding of paid media tactics, including creating, tracking and communicating key performance indicators across digital channels
  • Ability to be a culture carrier within an organization and inspire others with positive attitude and enthusiasm
  • A high level of professionalism, maturity and accountability