Serve as the social media expert within the company, maintaining a cutting edge understanding of best practices, features, strategies, and tactics.
Conceptualize, plan and execute all social media content on all active channels, including a well-articulated approach for growing followers, engagement, revenue, traffic, and customer acquisition.
Create and manage the social media calendar based on the company’s product marketing priorities and broader cultural trends, including being an integral part of integrated marketing campaigns.
Design and execute routine social mediareporting on key metrics, including growth in fans/followers, engagement, traffic, and revenue. Create and share out weekly performance reporting, including with senior leadership.
Partner consistently with Brand Awareness, PR, and Paid Social/Display teams to share and maximize learnings and collaborate across integrated marketing campaigns.
Write clear and effective marketing briefs to hand off to creative team to have any necessary creative assets completed on-time and in adherence to the set strategy. Ensure feedback is given in a clear and timely manner.
Develop and help create social media content with bloggers and influencers that are aligned with the brand and business goals.
Develop rigorous approach for experimenting, testing and measuring social media features.
Identify and specify product features/app development required to support social marketing.
Manage 1 social media specialist.
A strategic, consumer-centric thinker. You are a superb strategic thinker who has proven the ability to identify new opportunities. You understand consumer segments deeply and intuitively, and you naturally gravitate to the consumer when answering questions or considering strategies.
Results oriented. You are most comfortable in work environments which are outcome-oriented and merit-based, and are highly motivated by goal accomplishment.
A passionate customer advocate. You are ready to put the customer first and influence others across the company to think similarly.
Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
A collaborative thinker. You enjoy an environment that has been structured for collaboration and interdependency, drawing on strong functional areas to build your business.
A systems thinker. You intuitively understand interdependencies, ask follow-up questions, and drive to solutions that balance the success of initiatives across revenue, quality, brand, and cost goals.
Able to pivot quickly and make fast decisions based on changing needs (fast twitch muscles) in a fast-paced environment, dynamic with ambitious schedules and plans.
Able to balance both short-term and long-term marketing planning.
Able to multitask, while still paying attention to details and executing flawlessly.
Not afraid of getting into the weeds and doing the work yourself if needed.
7+ years of experience in marketing, with at least 5 years working directly on social media and digital strategy.
An ability to work in a fast-paced company with multiple business verticals.
Proven ability to lead multiple projects, prioritize and deliver against changing priorities, multiple stakeholders, and aggressive deadlines.
Existing Influencer relations and experience.
Strong initiative to drive results, solve problems and consistently follow-through.
Well-versed in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologies.
Strong understanding of SEO + keywords to optimize pin descriptions and boards.
Ability to lead and develop direct reports, experience managing and working with cross-functional teams.
Photoshop, photography and videography skills a plus.
Experience with Dash Hudson a plus.
Experience producing video content optimized for social a plus.