Manager, Social Media and Content Marketing

Sutter Health   •  

San Francisco, CA

Industry: Healthcare

  •  

5 - 7 years

Posted 30 days ago

Description

A digital content and social media expert, this position is responsible for implementing and maintaining Sutter Health's social media strategies across all social media platforms. This role will build and engage our online communities by creating content that informs, educates and inspires our audiences. Skillfully leveraging consumer insights, market trends, and innovations in social media, this Manager will identify and create content strategies for brand campaigns, evergreen programs, real-time events, and service line/segment marketing efforts, and bring those strategies to life through development and publishing of top-tier social content.

In addition to driving social content strategies and development, the person in this role is also responsible for managing the publishing and performance tracking for Sutter Health's social media channels.

This Manager will partner closely with the Paid Advertising team and Brand Team on strategies and creative development for paid social media campaigns.

Reporting to the Director of Social Media and Content Marketing, this position will lead and inspire a team of several direct reports and an extended team of colleagues involved with social media at Sutter Health. . As Sutter Health expands its brand and segment marketing, this position will oversee a growing number of content strategists to support Sutter Health's reach into expanding markets and services.

Qualifications

Education

  • BA/BS in Business Administration, Creative/Graphic Design, Economics, Journalism, Marketing, PR, Visual Communications or related field required.
  • MBA desired.


Experience

  • Typically 6+ years of working experience in digital content and social media marketing
  • Significant experience in communications development, project management, writing marketing briefs, briefing and managing creative teams, , and overseeing the development of written materials
  • Experience interpreting and translating brand strategies into social media programs
  • Proven success at using social media to advance consumer brands
  • Experience with social media content publishing tools such as Spredfast, Sprinklr, Percolate, Hootsuite, WordPressExperience with social media performance metrics including the analytics dashboards on Facebook, Twitter, etc.
  • Experience partnering with analytic teams to define analyses and dashboards, and interpret those results to extract insights
  • Healthcare industry experiences a plus


Knowledge

  • Knowledge with digital content development and basic digital design principals
  • Extensive understanding of digital and social marketing industry trends, tactics, current events, and user behavior


Skills

  • Demonstrated ability to effectively lead teams and foster growth for team members in constantly-changing field of social media
  • Excellent interpersonal and teamwork skills necessary
  • Demonstrated ability to lead in a fluid, rapidly-changing environment