A digital content and social media expert, this position is responsible for implementing and maintaining Sutter Health's social media strategies across all social media platforms. This role will build and engage our online communities by creating content that informs, educates and inspires our audiences. Skillfully leveraging consumer insights, market trends, and innovations in social media, this Manager will identify and create content strategies for brand campaigns, evergreen programs, real-time events, and service line/segment marketing efforts, and bring those strategies to life through development and publishing of top-tier social content.
In addition to driving social content strategies and development, the person in this role is also responsible for managing the publishing and performance tracking for Sutter Health's social media channels.
This Manager will partner closely with the Paid Advertising team and Brand Team on strategies and creative development for paid social media campaigns.
Reporting to the Director of Social Media and Content Marketing, this position will lead and inspire a team of several direct reports and an extended team of colleagues involved with social media at Sutter Health. . As Sutter Health expands its brand and segment marketing, this position will oversee a growing number of content strategists to support Sutter Health's reach into expanding markets and services.