Manager, Social Media Analytics

Salary depends on experience
Posted on 06/21/18
Detroit, MI
5 - 7 years experience
Professional, Scientific & Technical Services
Salary depends on experience
Posted on 06/21/18

Responsibilities Include

  • Work closely with internal teams and clients to recommend social and digital strategies and ensure implementation
  • Develop insights and strategies from primary and secondary market research, business analysis and competitive data and translate those insights into creative marketing strategies; transform consumer insights into reports and strategic plans
  • Manage multiple digital and social projects, liaising with other FH client leads and prioritizing based on importance
  • Work with multiple clients across a variety of industries. Lead and participate in strategy development initiatives for clients and new business pitches. Manage on-going analytics reporting across several clients and industry sectors
  • Package agency recommendations—verbal and written—in a clear, concise, and compelling way
  • Monitor market, cultural and social trends and interpret impact on customer behavioral shifts relevant to client usiness; relate changes to appropriate account team members, and provide actionable insights and tactical recommendations
  • Contribute to FH’s thought leadership around the ideal use of digital and social data
  • Manage projects, process, and people (mentor junior staff and interns)
  • Stay current with the latest social measurement trends, as well as relevant industry trends

Key Qualifications

  • The ideal candidate is keenly strategic, versatile and insights-driven; someone who thrives in an energetic, fast-paced entrepreneurial environment.  In addition, the Account Supervisor will have
  • 4-7 years of total experience gained digital marketing, planning, and/or analytics
  • Strong analytical skills; must be proficient in analyzing and interpreting social-related data from standard software packages and client databases
  • Background providing evaluative volumetric and content analysis of earned social data working withsocial media monitoring tools such as: Radian6, Sysomos, Crimson Hexagon, Collective Intellect, Tracx, Social Radar
  •  Experience with real-time listening for real-time engagement (ideally via social media command centers)
  • Experience with web analytics packages such as Google Analytics, Omniture, and WebTrends
  •  Skilled user of tools such as Excel, Tableau, Power Pivot, Quantivo
  • Understand client’s business requirements, and design reporting and analysis approaches tailored to
  • Ability to quickly pattern spot and surface actionable insights; separate signal from noise
  • Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards
  • Experience writing clear and concise presentations for client summarizing data insights, outcomes and implications in a straightforward and enlightening way for clients
  • Ability to collaborate and work well with others
  •  Ability to contribute to increasing level of innovation in data, analytics

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