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Manager, Shopper Media in New York, NY

UM Worldwide

New York, NY 10001
8w ago



Digital Marketing & Social Media


5 - 7 years

Job Description

Essential Functions

  • Develops, presents, manages and measures shopper media programs and defines program objectives and strategies consistent with brand marketing objectives
  • Ensures strategic consistency across all elements of plan development and implementation
  • Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
  • Recommends targeted, innovative media vehicles consistent with media strategies
  • Develops buying guidelines and supervises buying process and stewardship for media programs
  • Oversees relationship with media partners and leads negotiation of shopper media for specific programs
  • Oversees both media & sales metrics evaluation and optimization recommendations
  • Maintains relationships and sets client's expectations, ensuring timely creation & delivery of work
  • Creates client ready materials and delivers cli
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Valid through: 2020-2-19

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