Manager, Search Engine Marketing

Merkle   •  

Pittsburgh, PA

Industry: IT Consulting/Services


5 - 7 years

Posted 375 days ago

Our Story Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies.      Role Purpose  The Search Manager - Paid is accountable for successfully managing Paid Search campaigns for Merkle clients. The primary responsibilities in this role is to be the go-to expert, successfully leading the day-to-day management of complex and sophisticated Search campaigns; act as the central hub of collaboration and problem solving across various departments/resources, while delivering against aggressive client objectives. May be responsible for supervision for a team(s) of analysts.   Key Responsibilities Search Campaign Management
- Typically supports up to 1M in revenue
- Performs day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns , including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
- May oversee multiple small campaigns providing oversight, coordination and escalation for teams
- Can act as the main point of contact for the client, internal departments, and third party providers; Guided by leadership,  spearhead collaboration, facilitate discussions, planning, and project management
- Can be a point of escalation for the client when managing across a set of smaller campaigns
- Contributes to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights

Analysis, Thought Leadership & Communication
- Employs analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns
- Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports
- Utilizes business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship

Teamwork & Project Management
- Provides proactive mentorship of Search Specialists supporting accounts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities
- Actively monitors and shares industry news, on-line marketing trends, industry tools, and internal cross-team key learnings…often on the fly at the client’s request
- Works comfortably in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace
- Typically will supervise a small - medium size team of more junior resources and be responsible for people management activities such as staffing, work management, recruiting, and performance evaluations/feedback
- Uses interpersonal skills to influence customers, suppliers and other comparable level managers   Key Skills and Experience Skills:
- Strong professional presence and communication skills
- Search Engine Marketing (SEM) and Business Experience
- Support /oversee project/accounts
- Comprehensive data analysis and problem solving skills; able to draw conclusions and with guidance, you are able to devise strategic recommendations based on findings
- Strong Microsoft Excel skills: pivot tables, Vlookups, and chart building. Working knowledge of Visual Basic macros is a plus.
- Additional SEM software skills a plus (e.g. Tableau, Hitwise, etc.)

- Typically 4 - 6+ years of Paid Search Engine Marketing (SEM) experience, preferably on the Agency side
- Uses acquired expertise and knowledge to solve business challenges and provide focus to subordinates

- B.A./B.S. degree required; Marketing or Business preferred
- Ability to work independently and effectively multitask across multiple priorities