Manager, Retention & Member Value

Consumer Report   •  

Yonkers, NY

Industry: Media

  •  

5 - 7 years

Posted 75 days ago

This job is no longer available.

Position Overview:

The Manager, Retention & Member Value will be responsible for marketing programs that drive retention and long term value of members.

Key Responsibilities:

  • Plans, prepares, and implements marketing plans, strategies, and budgets to achieve membership upgrade goals.
  • Responsible for communicating value proposition, including creative and messaging strategy, across membership tiers and positioning it to appropriate audiences to maximize member satisfaction and value.
  • Oversees member communications and website experiences related to upgrades - from creative to execution to reporting - partnering closely with other teams on execution including digital product, consumer database, and IT.
  • Develops, tests and optimizes program through experimenting with targeting, creative, & messaging
  • Leverages data to develop segmented, data-driven and personalized communications.
  • Partners closely with Retention and Engagement functions to ensure alignment and integration.
  • Collaborates with offline marketing team to create and implement multi-channel programs.
  • Partners with internal reporting resources to deliver clear insights on performance and business impact of upgrade related programs.
  • Manages external creative agencies and marketing technology partners as needed.
  • Stays informed on industry trends, sharing with the team and championing new strategies and tools where appropriate, based on those insights.

Qualifications

  • Bachelor’s degree; MBA a plus.
  • 5-7 years of digital marketing experience
  • A passion for digital marketing, brand and the customer.
  • Experience managing brand - through creative, experience, and messaging.
  • Strong balance of analytical, data-driven approach and creative sensibility.
  • Demonstrated ability to manage a significant budget.
  • Demonstrated track record for managing projects from start to finish, including ones involving multiple stakeholders and team members.
  • Outstanding communication skills.
  • Outstanding organizational skills.
  • High attention to detail.
  • Strong Excel, PowerPoint and Word skills.
  • Deep knowledge of email marketing, including familiarity with email technologies and tools.
  • Experience with A/B and multivariate testing programs and tools to improve performance or customer experience and engagement.'