Manages the development of product marketing plans and promotional activities that will influence the direction of the field sales force. Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing. Monitors the development of business plans, managing lifecycles and product positioning in the marketplace. Reduces broad concepts and business strategies into structured product marketing plans. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies. Interacts with engineering, manufacturing and sales to enhance existing product(s) or product line(s). Leads new product definition and business plans with joint departments. Manages the activities of individual contributors or supervisors in a section or department with accountability for goals, objectives, and operational policies. May participate in the development of functional strategy. Has responsibility for hiring, termination, performance, and salary decisions.
To be successful in this positions the Manager Product Marketing will have the following skill sets:
At Sprint, we're more than just talk. We've changed the way people communicate, how they work and how they stay connected on the go. Sprint is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Behind every decision we make, there is a passion and drive to develop technologies to enhance and simplify our customers' lives.