Manager, Product Marketing - Corporate at Desire2Learn Inc in Kitchener, ON

• Drive the go-to-market strategy and execution for the Brightspace solution in the corporate segment:
• Develop a deep understanding of our target markets and buyers
• Use market research, data, customer touchpoints, and competitive intelligence to inform our product road map, packaging, positioning, and messaging
• Create and maintain a value proposition framework that connects the needs of our buyers with our solution and clearly articulates the unique value of using Brightspace to help solve their most pressing challenges
• Be the voice of the market—leverage and promote the value proposition framework as the foundation for consistent and well-differentiated messaging that resonate in the markets we serve
• Build strong partnerships and close working relationships across the organization:
• Working with Product Management:
• Develop a strong understanding of Brightspace products, features, and services
• Create core assets that communicate the value of the Brightspace solution, including website landing pages, slides, one-pagers, and videos
• Engage in the release process to stay on top of new products, features, and services as they come to market
• Working with Sales and Customer Engagement, ensure that the organization is ready to sell, deliver, and support new and existing Brightspace products, features, and services
• Working with Strategic Communications and Demand Generation:
• Promote our brand and represent D2L’s voice in the markets we serve
• Support campaign themes by crafting compelling content—including infographics, white papers, case studies, blog posts, and customer stories—that helps engage and inspire at every stage in the customer journey
• Develop dashboards and reports to deliver clear insights on product marketing activities and continuously use analytics to adapt, learn, and grow faster
• Conduct regular meetings with your team to receive feedback and ensure continued progress

What you’ll bring to the role:

• Five to seven years of software marketing experience with at least three in product marketing—SaaS experience preferred but not required
• Two years of experience hiring, onboarding, managing, and developing high-performing teams while still contributing to the team’s deliverables
• Consistent track record of successfully positioning, messaging, and launching products across a broad range of customer types and geographies
• Ability to think about the big picture to drive strategic organization-wide initiatives with a keen eye for the details required to see them to completion
• Expertise in distilling complex concepts and ideas into clear and concise narratives to communicate with potential customers, partners, and market influencers
• High-impact storytelling skills that evoke emotion and inspire action
• Robust presentation skills, including for communicating to the senior executive team
• Strong experience collaborating with cross-functional, multidisciplinary teams
• Exceptional analytical and organizational skills
• Ability to anticipate and adapt to shifting priorities in a fast-paced and rapidly growing organization