Manager, Planning

IPG MediaBrands   •  

New York, NY

Industry: Business Services


Less than 5 years

Posted 293 days ago

This job is no longer available.

Position Summary

The Manager, Planning is primarily responsible for digital first campaign execution. In this role, you serve as primary back-up for Associate Media Director in the day-to-day running of the account. You will also supervise the Senior Associates and Media Associates assigned to the group.

Essential Functions

  • Works closely with the Strategy lead to develop the overall media strategy of assigned media plans, with an understanding of how digital and digital plays a critical role in the clients’ marketing mix
  • Assist with the analysis and evaluation of media partner proposals to prepare recommendations that best meet the media objectives and strategies of a plan
  • Oversees the media plan development and negotiations in tandem with the investment team
  • Provides specific work direction to Senior Associates & Associates within his/her group, making expectations and deadlines clear
  • Maintains procedures that produce effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency
  • Partners with Senior Associates to review and double-check all document details to identify and correct all errors prior to review with AMDs
  • Functions as a primary point of contact with the clients and agency partners for all requests concerning media planning and strategy
  • Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the client, as required
  • Maintains the best possible relationship with clients
  • Responsible for developing the digital media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities
  • Motivates Senior Associates and encourages innovation and creativity throughout all projects by serving as a role model within the group / team
  • Maintains familiarity with the history, present status and procedures of the client, as well as with conditions in the industry
  • Is at all times alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments.
  • Provides an energy level that brings new and exciting ideas to the planning function and instills this in all employees assigned to his/her group



  • Bachelor’s Degree or equivalent experiencerequired


  • 3-5 plus years of Digital Media Planning experiencerequired, with some experience in the digital space
  • Two years of media supervisory experiencepreferred


  • Experienced in media planning tactics
  • Proficiency with Microsoft Office, specifically Excel and Word
  • Must have hands on knowledge and ability to use media tools such as Prisma, Doubleclick, MBOX, etc.
  • This position requires strong mathematical and analytical abilities

Tracking Code : 20149649