Manager, Performance Marketing Analytics at Publishers Clearing House in Jericho, NY

Publishers Clearing House (PCH), with offices in New York City and Jericho, is a leading direct-to-consumer company offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties with over 5 million daily visits and 2 billion monthly page views.

We are looking for a Manager, Performance Marketing Analytics to provide actionable insights to optimize marketing spend to grow customer base and lifetime value. This includes analysis of campaigns and data driven recommendations to improve program ROI performance.

The ideal candidate will be fully versed in customer acquisition and funnel optimization, can demonstrate a proven application of marketing mix and various attribution concepts and has the technical skills to manage our media and customer data foundation. Key responsibilities include media budget planning, forecasting, performance insights and reporting. You will work directly with counterparts across acquisition marketing, external agency partners and online/offline/digital marketing teams to understand and address business problems through data and analysis and with analytics counterparts across science, reporting and production to conceptualize and translate insights to actions and outcomes.

Responsibilities include but are not limited to:

• Be the go-to partner for internal clients in identifying and addressing issues and opportunities regarding marketing/advertising, target audiences, LTV and ROI
• Responsible for Business planning, forecasting and performance monitoring for ~$50MM + paid media budget; spanning across TV, digital, direct and social media
• Perform deep dive analyses into specific performance KPIs to understand the underlying influences and factors driving campaign ROI and actions to optimize performance; including marketing-mix modeling, cross-channel attribution analysis
• Leverage data analyses and BI to provide actionable recommendations working with business partners to implement measurement and reporting requirements
• Identify standardized reporting requirements, monitor the reporting implementation, evaluate post-campaign metrics, and provide next steps recommendations
• Managing and guiding analytics team members and/or external vendor resources

Required skills, experience & qualifications:

• Bachelor's Degree in a quantitative field such as Finance, Analytics, Statistics, Economics or related; MS/MBA preferred
• 4+ year relevant experience in media and e-commerce; knowledge of multi-channel marketing highly preferred
• Knowledge of cloud and big data platform and tools (e.g., GCP, big-query, Hadoop, SAS)
• You are a SQL and Google Analytics wiz / expert
• Understanding of analytics, modeling and optimization of TV and digital media spend, marketing mix modeling, attribution analysis, etc.
• Knowledge of performance marketing analytics (PPC, SEM)
• Superior Excel and PowerPoint skills
• Understanding of analytical processes including but not limited to data management, forecasting, optimization, predictive modeling, and visualization
• Knowledge of a reporting / BI tool such as: Data Studio, and Tableau
• Communication, project management and business stakeholder management skills
• Skill merging diverse data from different platforms, formats, and environments
• Self starter who can manage multiple priorities with minimal supervision

Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC, Portland, ME and Boston, is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today’s new digital publishing environment is built on PCH’s unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.

Join our winning team and apply today!

This position is located in our NYC and Jericho offices. Candidates must reside in the NY tri-state area

PCH is an Equal Opportunity Employer