$100K — $150K *
ForwardPMX is a global brand performance agency, home to 1,000 experts across 25 offices and 15 countries around the world. We create award-winning data, technology and media solutions that deliver breakthrough results and fuel growth to our clients’ businesses. We strive to be the best destination for the industry’s top global talent, creating an inspired, collaborative workplace culture that enables smarter problem solving and more focus on innovation.
ForwardPMX in LA is looking for Manager, Paid & Organic Social. Our Managers are, by all accounts, subject matter experts and leaders on our growing Paid & Organic Social Media team. You are up to date on the latest buying methodology within social media platforms and have extensive experience building and optimizing performance focused campaigns. The perfect candidate for this opening will have experience mentoring and managing media teams, be a pro-active and detail-oriented media strategist and have a proven track-record in developing and executing successful paid and organic advertising campaigns. We’re looking for someone who is passionate about marketing, data and digital innovation.
•Plan and manage campaigns on social platforms (Facebook, Instagram, Pinterest, and other emerging platforms) working within the native tools on each platform to execute and optimize campaigns.
•Optimize campaigns to meet and/or exceed advertiser goals through channel-specific levers, including but not limited to: audience testing, creative testing, bid adjustments, and placement testing
•As necessary, build campaigns and ad sets within Campaign Manager (formerly DCM) to traffic ad campaigns across multiple platforms.
•QA the campaign builds and initial data to ensure successful launch.
•Applicable to paid and organic, effectively oversee the content and promotional calendar. Ensure our teams execute on time every time.
•Leverage research tools and resources to plan campaign tactics that adhere to client goals and target audience Research industry benchmarks by platform and client vertical
•Determine set-up, including: testing methodologies, reporting requirements, and optimization requirements, ensuring full impact and efficiency of each campaign.
•Collaborate with creative team and account directors to align messaging and targeting based on best practices and campaign objectives.
•Manage portfolio, constantly seeking opportunities for improved performance and revenue
•Combine data analysis and client feedback to configure, operate and optimize paid campaigns and organic content to meet client objectives
•Communicate weekly progress on all client calls and provide insights that highlight the story behind the data
•Find new opportunities for client within the marketing tech landscape by meeting and vetting vendors as well as onboarding when necessary
•Identify challenges or red flags and work with Director to actively provide resolutions for client satisfaction
•Manage a team of specialists and/or coordinators serving as their champion for growth and strategic support
•Contribute to ongoing training and learning tracks, giving critical feedback that is warm, honest, and inspiring
•Develop and manage project plans for both paid and organic. Experience with project management tools a major plus.
•Oversee agreed upon budget plans, and work in detail on new future looking plans, including budget recommendations to meet goal.
•Manage enterprise level clients.
5+ years of experience in social buying, paid media execution, optimization, and organic social management
Knowledge of paid social, including optimization techniques and strategies, bidding models, and ad units across variety of platforms
Experience with third party ad serving, ideally with Campaign Manager (formerly DoubleClick Campaign Manager).
Adept at development of media plan, campaign strategy and budget recommendations with a data-first approach
Experience presenting either to clients or senior management on campaign wrap-ups, business reviews or strategy
Strong Interest in digital media platforms and technologies, with a desire to keep informed about new trends
Excellent time management and organization skills; Able to set priorities for yourself and the team for various tasks, and adapt to those priorities as needed
Analytical thinker who can recognize critical issues and focus attention accordingly as demonstrated through weekly performance analysis with ability to identify when in depth analysis is needed
Advanced knowledge of Excel, including pivot tables, VLookup formulas, etc
Experience with Google Analytics, Adobe Omniture or any other reporting tools a plus.
Positive and outgoing personality, with the professional demeanor and ability to relate well with team members, upper management, clients, and media partners
At ForwardPMX, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
ForwardPMX is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.
Valid through: 11/14/2020