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About the Job
The Global Manager, Paid Media will lead creation of the global paid media strategy and frameworks to be shared with regions for adaptation on the local level. Strategy will be modular and scalable across regions of varying maturity and mapped against all phases of the consumer decision journey. Framework will include, but is not limited to, messaging and asset matrix by audience segment, suggested media mix across paid media channels, and investment allocation guidelines. Collaboration with cross functional global marketing and creative teams is required. Excellent communication and organizational skills are required, along with expertise of paid digital media.
About Your Responsibilities
Identify global paid media strategy for campaigns and always-on opportunities; create and distribute global frameworks for regions.
Work with cross functional global and regional teams to understand requirements and constraints to ensure flexible framework for all markets
Frameworks to consider all paid media channels and include those applicable, i.e. social, retargeted display, programmatic, SEM, etc.
Framework to include KPIs, reporting templates and schedule for optimization opportunities
Review regional reports and assist with optimization
Facilitate sharing of best practices and learnings
Demonstrate deep knowledge of the capabilities of digital paid media platforms; identify test and opportunities.
Foster strong relationships with all relevant platform partners to help influence product roadmaps based on specific brand needs.
Participate in the training of junior team members as needed
5 years of experience
Superior collaboration and teamwork skills; experience working with cross-functional teams
Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail.
Advanced skills in Excel
Excellent verbal and written communication skills
The ability to think on your feet and talk knowledgeably about the role of social media
Positive attitude and able to work independently, as well as part of a team
Bachelor’s Degree Required