Manager, Paid Digital Marketing

Thomson Reuters   •  

Sunnyvale, CA

Industry: Professional, Scientific & Technical Services


5 - 7 years

Posted 173 days ago

This job is no longer available.

Manager, Paid Digital Marketing

The Manager, Paid Digital Marketing is responsible for setting the SEM (Search Engine Marketing) strategy, creating and executing paid search/social campaigns to support FindLaw’s audience development and lead generation initiatives. This position reports directly to Director, Digital Marketing. You will work alongside talented colleagues from UI/UX, SEO, Engineering, Product, Analytics, and Content in our Sunnyvale, CA office. Be a part of an incredible opportunity to manage a very large budget for a market-leading site in addition to 3 "start-up" like sites. 

See Yourself Here:

  • Setting SEM strategy for large, performance-driven SEM campaigns for FindLaw’s Enterprise SitesPlan and Implement new Paid Search campaigns (AdWords, Yahoo/Bing).
  • Optimize Paid Search campaigns for Mobile
  • Experimenting and piloting new ways to optimize three additional websites that are more in the "start up" phase (you get the fun of start up and big budget/flagship dominance all in one!)
  • Manage and mentor a group of talented SEM professionals and set the direction and goals for the team.
  • Lead the relationship with Google and other partners.
  • Analyze data, identify key findings and relate these to business objectives and optimize campaigns to meet or exceed targets.
  • Report on key performance indicators and present effectively to senior management
  • Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volumeWork closely with SEO, UI/UX and other teams to streamline and optimize consumer experience and clients’ conversion funnels
  • Stay abreast of industry trends and best practice

Your Experience/Track Record

  • 4+ years PPC/SEM optimization experience for Google AdWords, or Bing
  • Experience leading a team of talented, motivated SEM professionals
  • Experience managing at least $2M in annual Paid Search budgets for large paid search campaigns
  • A self-driven, goal oriented attitude that thrives in a fast-paced environment
  • Comfortable using Excel (Pivot table and V-look up) and presenting performance updates to senior management
  • Prior experience with tools such as SEM Rush, Ispionage, KeywordTool, SpyFu, a plus. Prior knowledge of Site Catalyst a plus as well.

  • BA/BS Degree

    Req #: JREQ098932