Manager of Social Media

RiskSense   •  

Sunnyvale, CA

Industry: Technology

  •  

5 - 7 years

Posted 143 days ago

This job is no longer available.

The Manager Social Media will build out the social media plan and own the ongoing growth and development. It will incorporate how to target and engage security influencers, identify specific tools that will support tracking and management, specify content that is needed to support our thought leadership program, and identify platforms and ways to align with our target customer personas. The role requires the ability to measure results, iterate for improvement, and collaborate within the organization and leadership teams.

Do you want to make an impact and expand your marketing and communications knowledge and learn from the best? Are you passionate about groundbreaking technology and helping businesses think differently? If you answered yes, then we might have a home here for you at RiskSense!

By leveraging RiskSense cyberrisk management solutions, organizations can significantly shorten time-to-remediation, increase operational efficiency, strengthen their security programs, improve cyber hygiene, heighten response readiness, reduce costs, and ultimately minimize cyberrisks.

As RiskSense’s Manager of Social Media, your first mission will be to understand our solution and gain in-depth knowledge of our value proposition. You will be the inspiration and evangelist for all employees and customers to share our story and value with the market to gain awareness.

The Manager of Social Media will be responsible for driving thought leadership and awareness for RiskSense via all Social Media channels available. You will collaborate with Sales, Customer Success, Executive team and Marketing to ensure that we are leveraging every avenue of communication to our target audiences and advancing RiskSense marketing and brand objectives.

Qualifications

  • Direct experience in the B2B security market with an understanding of security technologies, the market players and how to get to the key influencers in security
  • BA/BS with MBA or equivalent experience
  • 5-10 years experience in high tech with a focus on Social Media, AR, and PR
  • Highly-analytical, data is in your DNA, problem-solver, and creative thinker
  • Successful track record of working withinternal cross-functional teams to engage and build on every opportunity to tell our story
  • Strong communication skills, written and verbal, with a passionate approach to developing the content
  • Possesses knowledge and experience in the tenets of traditional marketing
  • Demonstrates creativity and documented immersion in social media
  • Experience sourcing and managing content development and publishing
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Enjoys a working knowledge of the blogging ecosystem
  • Displays ability to effectively communicate information and ideas in written and video format
  • Exceeds at building and maintaining sales relationships, online and off
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics and highly knowledgeable in the principles of “Search and Social”
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues

Primary Responsibilities

  • Develop social media strategy and own execution of innovative campaigns designed to drive awareness, new customer acquisition, tracking ROI and assist in building brand awareness
  • Lead creative development and review with internal stakeholders
  • Track all Social Media investment, adapt social mediacampaigns in real-time based on performance information by monitoring effective benchmarks (Best Practices) for measuring the impact of social mediacampaigns
  • In conjunction with our Customer Success team, build our Customer Advisory Board and manage the program
  • Manage social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers
  • Create, curate, and manage all published content (images, video and written)
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
  • Conduct online advocacy and open a stream for cross-promotions
  • Develop and expand community and/or influencer outreach efforts
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
  • Design, create and manage promotions and Social ad campaigns
  • Manage efforts in building online reviews and reputation and monitor online reviews and respond to each review
  • Analyze key metrics and tweak strategy as needed
  • Compile reports for management showing results (ROI) leveraging Meltwater and Google Analytics
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews
  • Implement ongoing education programs across the organization by staying abreast of the latest Social Media trends and test new strategies that may improve campaign performance
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
  • Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • You’ll need to track the KPI’s that matter most to your business:
    • Audience Growth
    • Audience Profile
    • Audience Engagement
    • Content Reach
    • Engagement by Content Type
    • Leads
    • Response Rate and Quality
    • Negative Feedback

All applicants applying for U.S. job openings must be authorized to work in the United States. Equal Opportunity Employer