Los Angeles, CA
Industry: Hospitality & Recreation•
5 - 7 years
Posted 177 days ago
The Music Center is one of the largest and most highly regarded performing arts centers in the country. As L.A.’s performing arts destination, The Music Center has long been at the forefront of presenting innovative and critically acclaimed programs and e vents. With four iconic theaters and four renowned resident companies – Center Theatre Group, the LA Master Chorale, the LA Opera and the LA Philharmonic – and recognized for its illustrious dance programming, Glorya Kaufman Presents Dance at The Music Ce nter , The Music Center is a destination where audiences find inspiration in the very best of live performance, as well as nationally recognized arts education and free and low - cost arts engagement experiences. With The Music Center On Location , the non - pr ofit performing arts organization brings events and activities to locations outside of its Downtown Los Angeles campus. The Music Center also programs and manages Grand Park, a 12 - acre adjacent greenspace, with year - round free programming. The Music Cen ter is seeking a Manager of Media Relations to join its Marketing and Communications Department. Reporting to the director of public relations, the manager of media relations is responsible for developing and implementing a strategic media relations progr am to promote and enhance The Music Center brand for both the destination and the organization responsible for managing the destination, as well as for The Music Center’s artistic presentations and productions. Reporting to the D irector of public relatio ns, the M anager of Media R elations is responsible for developing and implementing a strategic media relations program to promote and enhance The Music Center brand for both the destination and the organization responsible for managing the destination, as well as for The Music Cente r’s artistic presentations and productions. The manager of media relations supports both The Music Center’s institutional and programmatic goals:
1) Helping the organization define its brand and achieve awareness and recognition among key stakeholders, i ncluding, but not limited to, current and prospective patrons and visitors, donors, board members, community members and partners, artists, presenting partners, and the County of Los Angeles;
2) Supporting marketing communications programs to drive ticket sales and audience engagement for both paid ticketed programs and free events; and
3) Driving awareness and audience engagement for events at Grand Park that are presented or produced by The Music Center/Grand Park team. The manager of media relations will work closely with the director of public relations and members of the Marketing and Communications Department to develop and refine the media relations plan and to secure coverage. He or she will also collaborate with The Music Center Arts team (includin g Presentations, Producing, Community Engagement, Education and Grand Park) to support their specific media relations needs for ticket sales, traffic, etc., for events, presentations and productions, and with the Advancement team to enhance the environment for donor cultivation.
PRINCIPAL DUTIES AND RESPONSIBILITIES INCLUDE :
? Working closely with the director of public relations, create and implement a strategic media relations program in sync with The Music Center’s goals and priorities and as part of an overall marketing communications plan.
? Develop key messaging.
? Provide media relations support for key events and activities, including planning, pitching and placing editorial opportunities in local and national print, broadcast and digital media outlets (and international as appropriate).
? Staff events and work closely with media on - site (may include weekends, evenings and holidays).
? Provide counsel to spokespeople in advance of interviews.
? Develop and maintain effective working relationships with a wide range of national and category - specific media and with colleagues in the performing arts industry.
? Draft and edit news releases, media and calendar advisories, talking points and other written materials as needed.
? Arrange and coordinate video and ph oto shoots.
? Provide status updates to the director of public relations.
? Participate in department and other meetings as appropriate to programs/events.
? Mentor and supervise support staff.
? Ensure stewardship and evaluation of all media relations activities. KNOWLEDGE, SKILLS AND ABILITIES:
?Bachelor’s degree in journalism, communications, the performing arts or related field required; minimum five years’ experience in media relations.
? Extensive writing and editingexperience with a variety of print and online platforms, along with a solid understanding of journalistic/newspaper writing and style.
? Highly effective communicator.
? Excellent storyteller.
? Exceptional media contacts and working relationships with local and national print, broadcast and online m edia.
? Strong organizational skills.
? Exceptional understanding of the dynamic media landscape.
? Committed to excellence in all work and to performing efficiently and effectively to meet deadlines.
? Team player and an effective collaborator.
? Respects colleagues.
? Understands and works well in a fast - paced environment akin to an in - house marketing and communications agency.
? Self - confident and a self - starter.
? Able to make smart decisions in a changing environment and anticipate future needs.
? Flexible and able to juggle multiple projects and changing priorities as needed.
? Understanding of performing arts, trends in the arts and cultural programming a plus.
? Demonstrates a passion for The Music Center’s Vision and Mission.
? Office environment; some weekends/ev enings will be required.