Manager of Marketing Automation at First Command Financial Services in Fort Worth, TX

What will you be doing?

• Optimization Alignment:
• Collaborates with key stakeholders inside and outside the organization to establish a long-term approach to standardize on a marketing system platforms and technology
• Partner with internal & external stakeholders to maintain, design, develop & launch new capabilities on our marketing technology platforms (CRM/email/DAM/events applications/and others)

• Roadmap Development & Maintenance:
• Work with UX/UI team related to system design and user needs to best support CRM and other core marketing platforms.

• Vendor Management:
• Create & maintain integrations with existing or licensed technologies partners as required by the marketing department.
• Project & Platform Management:
• Provide project impact reporting, meaningful metrics and business insights for planning and decision making.
• Maintain integration with website for subscriptions, registrations, content gates, landing pages, tracking and metrics.

• Marketing Automation:
• Maintain and improve marketing lists/campaign structure
• Support the marketing team with the development, implementation and training for new marketing technology tools.

What skills/qualifications do you need?

Education

• Associates or Bachelor’s Degree in Business, Marketing

Work Experience

• 5+years of hands-on system administration, marketing automation and technology management in a corporation or agency
• Proven experience with enhancing marketing effectiveness with marketing automation tools
• 5+ years of team management
• Experience in the financial services industry strongly desired

Knowledge, Skills and Abilities

• Vendors & Platforms:
• Salesforce, Workfront, and Kentico (or other CMS platforms) experience as well as experience in related systems and a solid track record of successfully implementing new software including custom apps and objects, formula fields, workflows, custom views, and other content of intermediate complexity.
• Solid understanding of complex relational database systems including reporting proficiency with Salesforce, Apsona, Marketo, Introhive, Power BI, Google Analytics and other tools, as needed.

• Project Management:
• Experience working directly in a high-volume, fast-paced, dynamic and creative environment
• Proven problem solver with expert knowledge of creative and marketing workflow best practices
• Ability to construct workable solutions when presented with multiple and, often conflicting points of view
• Superior organizational skills with the ability to multi-task and manage time
• Understanding of marketing and creative operations

• Intrapersonal:
• Excellent interpersonal, leadership, listening, and communication skills
• Ability to effectively collaborate with colleagues at all levels across the company
• Positive attitude with a service mentality