Manager of Digital Analytics

Expedia   •  

San Francisco, CA

Industry: Consumer Technology


Less than 5 years

Posted 26 days ago

About Hotwire:

Launched in 2000, Hotwire is one of the earliest innovators in the online travel arena and part of the Expedia Group family of brands.

Our roots are in California, and we also have offices in Seattle along with an important and fast-growing product & technology presence in Gurgaon, India. Hotwire has the energy and pace of a startup, plus the stability and backing of the incredible Expedia family of companies. Hotwire's culture centers around delivering value to customers and supply partners by being passionate about building great products with the newest technologies available. We pride ourselves on our organizational transparency, a bias for action and a customer-centric approach to everything we do.

Hotwire differentiates itself as a brand within the travel marketplace by offering a unique core value proposition for customers and suppliers with our opaque pricing model. This concept revolves around offering great bargains on hotel room nights without sharing the specific name or location of the hotel until the booking is complete. By giving this flexibility to our suppliers, we can offer great value to our customers. Hotwire also offers a full retail suite of other travel products that can fulfill virtually any customer travel need.

Why Hotwire you ask? In short: We are eager and energetic. We love the journey as much as the destination. We love being part of the Expedia brands but stay true to ourselves.


  • Support and enhance our web analytics and tag management products, ensuring they continue to meet the evolving needs of our business
  • Oversee the implementation of custom and complex user behavior tracking within click-stream technologies, such as Adobe Site Catalyst
  • Consult with the rest of the Analytics team and others Business Units to identify, specify and oversee the implementation of analytics business and functional requirements. Own the technical specifications, their delivery to the development teams and testing the new implementations pre-launch.
  • Form close relationships with the business users to support their current day to day training and usage needs, ensuring Hotwire remains a strong culture of self-service
  • Work with the Data Warehousing team to further integrate our web analytics data with all other corporate data sources, ensuring we continue to make intelligent use of our clickstream data feeds
  • Exploit server-side technology as a mechanism to improve the accuracy of customer behavior tracking with particular attention drawn to our mobile platforms where you will need to navigate the complexities of app deep-links, first download attribution, and more
  • Build your expertise of business knowledge to recommend and deliver improvements to web analytics tools, implementation, reporting and usage
  • Keep up to date on developments in the industry to help drive's innovation
  • Guide and support web analytics practices across our hundreds of internal users, owning and developing training program content and delivery across all products in our toolset


  • Strong analytical mindset and skills, specifically demonstrate excellent problem solving skills
  • Knowledge of web basics such as HTML, JavaScript, and URL structures
  • Intermediate to advanced SQL skills,
  • Excellent verbal and written communication skills, with the ability to produce excellent technical documentation
  • Strong organizational skills and attention for detail
  • Basic knowledge of Regular Expression logic & syntax, or willingness to learn
  • Candidates must have that curious streak - want to investigate that data point, find that insight, understand how that works and find the route cause behind abnormal patterns in our data

Work Experience and Education Guidelines

  • 3 years minimum in a similar Digital/Web Analytics position
  • High level of proficiency with Adobe Analytics (aka Omniture) product, as well as experience in the technical implementation across both web and native mobile apps, is required
  • Experience with a tag management solution in a global organisation
  • Bachelor's degree or higher in a relevant technical field. (Computer Science, Information Systems etc)

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.


Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.