Manager of Content Marketing in Seattle, WA

$80K - $100K(Ladders Estimates)

Outreach   •  

Seattle, WA 98160

Industry: Enterprise Technology


5 - 7 years

Posted 49 days ago

The Role

We are looking for a highly organized, detail-oriented thinker with an audience-first mindset for the role of Manager, Content Marketing. The ideal candidate is a creative marketing professional and an expert in developing highly engaging, shareable, evergreen content that drives new leads and accelerates pipeline. This person will be responsible for supporting cross-functional initiatives and producing many different types of content including product launch announcements, podcast interview scripts, blog posts, webinars, ebooks, and much more.

Your Daily Adventures Will Include

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties including blog posts, whitepapers, ebooks, reports, webinars, infographics, podcasts, and more
  • Lead the Sales Engagement Podcast including content creation, hosting, choosing and coordinating guest speakers, managing publishing schedule
  • Work cross-functionally with demand gen and acquisition managers to drive marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Manage all creative resources including designers, writers, and additional supporting contractors; delegate tasks and ensure deadlines are met
  • Manage SEO initiatives including content categorization and structure, content development, distribution and measurement
  • Develop editorial governance to ensure content is consistent with brand voice, style and tone
  • Collaborate with product marketers, sales professionals, external influencers and industry experts toproduce relevant content that meets the needs of both key stakeholders and our audience
  • Monitor, track, and document content results; analyze data to determine impact on revenue

Basic Qualifications

  • BS degree in Marketing, Journalism or relevant field
  • 4+ years of proven experience as a content marketing manager and 2+ years of direct management experience (full-time and/or contractors)
  • Advanced understanding of the Outreach product, audience and TAM; experience in sales and/or producing sales content is a must
  • Proficiency in MS Office, WordPress or other Content Management Software
  • Hands on experience with SEO and web traffic metrics, social media platforms

Preferred Qualifications

  • Advanced written and oral presentation skills with experience working with business leadership
  • Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders

Why You'll Love It Here

• 100% medical, dental, and vision coverage for full-time employees

• Unlimited PTO (and people actually use it!)

• 401k to help you save for the future

• Company-organized and personal paid volunteer days to support the community that supports us

• Fun company and team outings because we play just as hard as we work

• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)

• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents

• Employee referral bonuses to encourage the addition of great new people to the team

• Plus, unlimited snacks and beverages in our kitchen

Valid Through: 2019-10-28