Manager of Business Development and Marketing

Prime Healthcare Services   •  

Lehigh Acres, FL

Industry: Healthcare


Less than 5 years

Posted 45 days ago

Job Description


The Business Development and Marketing Manager organizes, manages and is responsible for all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development plan. The manager is responsible for growth of the hospital�s admissions, clinical program and service line development, business planning, assisting CEO in physician development and recruitment, community liaison, strategic marketing campaigns, and event planning to increase revenues and profits. Responsible for creating and/or implementing tracking mechanisms to track increases in volume, growth, revenue, etc. and be able to drill down data to quantify specific efforts and how they have led to increases in volume, growth, revenue, etc. by program, service line and/or physician. Responsible for internal and external communications, media relations, and website and social media strategy.


Education and Work Experience

  1. Bachelor's Degree in Marketing, Business (Development) or related field required.
  2. 4 years in related field (business development and/or marketing, communications, PR) required.
  3. At least one year of healthcare management experience required.
  4. Minimum 1 year experience in acute care setting strongly preferred.
  5. 2 years project/program management strongly preferred.
  6. Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, business development and market research.
  7. Strong communication and leadership skills required.
  8. Critical thinking skills required. Must be autonomous and self-driven. Must be able to work well independently and with others.