Manager, North America Digital & Social Marketing

Estee Lauder Companies   •  

New York, NY

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 98 days ago

This job is no longer available.

Description

The Manager of Consumer Engagement will be responsible for working with cross departments and external agencies to successfully execute locally and nationally relevant consumer plans. They will be responsible for helping lead consumer strategy across departments and elevate best practices in digital, social and overall storytelling for 360 programs

ACCOUNTABILITIES:

GENERAL

  • Strategically help to translate Global consumer marketing programs into local relevant work for North America region, driving local relevancy, consumer targets and brand equity with the Executive Director

  • Help to build the NA 360 Consumer Engagement Calendar for each season in partnership with the ED, CRM lead and PR lead for the region

  • Handle day to day Creative Requests for programs, tracking of asset delivery, ongoing agency statuses, program/activation reporting and ongoing billing tracking for advertising specifically

  • Help lead agency relationships with ED on day to day basis inclusive of statuses, strategy and execution of plans, and ongoing reporting and optimizations

  • Work closely with Trade Marketing Team and FSS Team to present 360 program activations, provide recommendations for best practices in social and digital planning and request creative for best impact on plans. Post campaigns, help evaluate results and provide feedback for Retailers to improve campaign over campaign.

  • Share on a regular basis best practices and key-learnings among local markets to help elevate the level of executions and build expertise in local consumer outreach.

  • Analyze competition and trend in Beauty, Fashion, Retail

  • Attend all corporate Consumer Engagement meetings with ED on behalf of MAC North America

ADVERTISING / NEW MEDIA / SOCIAL

  • Bring digital and social expertise to the forefront, educating and partnering with cross functional teams

  • Optimize advertising and social marketing investment through the different channels of OESP (Owned, Earned, Shared, and Paid)

  • Work with ED and Online counterpart to establish key NA program KPI’s across full funnel and spearhead the analysis and reporting of programs with agency counterparts

  • Own/Manage/Track advertising budget and payments with approval through the ED

  • Evaluate and own day to day relationships and communication with agencies and partners while working together on larger strategy and approaches with ED

  • Work to create best in class media campaigns that are trackable and learnings are shared out for future optimizations

  • Work closely with Global Consumer Marketing and Global Social Creative to ensure Global Instagram content calendar aligns with strategic priorities of NA and drives messaging relevant specifically to the US

  • Help educate and liaison with the Canada Social team for best practices organically to support their handle

  • Work closely with Trade Marketing Team and FSS Team to present 360 program activations, provide recommendations for best practices in social and digital planning and request creative for best impact on plans. Post campaigns, help evaluate results and provide feedback for Retailers to improve campaign over campaign.

  • Partner with ED, Online and Canada Team in building holistic briefs for the agencies, CRQs for creative and execution feedback/set up to drive on time launches, ongoing measurement and optimizations and formal recaps and share outs of results

  • Partner with Director of PR to execute seamless integration of influencer content into paid media strategies

  • Work with Director of PR for creating best practices in measurement for influencer activity

  • Support Retail Events team with consumer insights, 360 approaches, overall communication and social coverage

ONLINE / OMNI CHANNEL / CRM

  • Assist with programs to fuel engagement and interactivity between Online and MAC retail stores channels

  • Support execution of Omni channel pilots in NA from the CE side

  • Work closely and partner with CRM counterpart to drive messaging strategy for 360 launches

  • Provide recommendations with CRM Manager for integrated/seamless communication for seasonal online/offline and retail event CRM programs

  • Partner with Online Manager for planning cross channel media (social, search and display in particular) along with ensuring seamless launch execution for 360 programs

  • Push for more integration with Offline Conversion measurement with the ED and Online team

  • Manage ongoing reporting with Online Manager during 360 campaigns alongside agency partners for share outs and optimization work with Online Director and CE ED

Qualifications

  • Position requires 5-7 years of experience in social/digital advertising or strategic planning in a media/Digital agency or a company well known for its digital excellence

  • College/University degree required with specialization in marketing

  • Experience in Cosmetics, Fashion or Retail Area preferred

  • Excellent communications skills (written, spoken, presentations)

  • Knowledge of emerging technologies, campaign planning, consumer engagement, web design and UX

  • Proven experience in reporting on digital and social programs

  • Ability to work in a fast-paced environment with strong creative and brand focus

  • Team player with good communication and interpersonal skills

  • Strong interpersonal, organizational, communication and analytical skills

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