Manager Media Planning and Investments

McDonalds   •  

Chicago, IL

Less than 5 years

Posted 217 days ago

This job is no longer available.

Job Description

Position Purpose

Leads projects within the functional competency of Media Planning & Investment that support system marketing initiatives. Primary accountabilities include strategic media plan development & execution, team communication and resource development.  Key customers includes National & Field Marketing, Agencies and McDonald’s Owner/Operators. This position reports to the Director of U.S. Connections.

Responsibilities

Strategy

  • ·Aid in the development of national & local media strategies across all consumer segments
  • ·Understand evolving consumer media habits and incorporate into media plan strategies
  • ·Directly support the development of effective local media approaches; identify local implications and opportunities
  • ·Support day-to-day implementation of coordinated national & local multi-media managed services (i.e. Media Tools, Media Dashboard, etc.)
  • ·Develop and analyze KPIs across all channels including digital and performance-based media; incorporate into the development of marketing analytics dashboard
  • ·Evaluate innovative media techniques, identify application for National & Local media plans

Communication & Agency Management

  • ·Partner with internal & external stakeholders to ensure alignment of multi-media approach & execution
  • ·Work as a liaison with the consumer planning, content and field teams to develop integrated marketing communications, leveraging audience insights
  • ·Assist in the development & advancement of department communication for National & Local Marketing teams including media calendars, resource allocation, quarterly business reviews and leadership media analysis/reporting
  • ·Coordinate media detail necessary to perform and understand media ROI & performance analysis
  • ·Ensure media deliverables are on-task and meeting intended timelines through consolidated project management
  • ·Develop and present recommended media approaches, buys and post-analysis via both written and presented materials

Training/Coaching

  • ·Support the development of all functional area training curriculum
  • ·Actively support national & local agency media team through the advancement of training materials, playbooks and perspectives
  • ·Manage and advance system media resources and tools




 

People/Relationship Management

  • ·Build and manage collaborative relationships with marketing peers, national and local agency teams, media vendors and owner/operators
  • ·Act as a liaison between national/local media agency & marketing teams
  • ·Partner with cross-functional teams to develop and implement new & innovative marketing opportunities

Minimum Requirements

  • ·4-6 years of media planning, including 2+ years in digital advertising including direct experience with media DMP; retail vertical is a plus
  • ·Bachelor’s degree in Business Administration, Marketing or related field
  • ·Understanding of digital media & addressable solutions, both offline and online
  • ·Strong project management skills
  • ·Excellent communication skills (verbal + written), comfortable presenting information & perspectives in large groups
  • ·Passion for testing, optimization and problem-solving
  • ·Proven ability to collaborate in a team environment